Landor, an international leader in brand consulting and design, has created a new appearance and feel for Shahid, the streaming platform of MBC GROUP, the largest multi-media company in the Middle East & North Africa. The brief was to support the digital trailblazer create a revitalized look that would retain relevance and reason among target audiences throughout the region with an adaptive visible language, supporting establish Shahid as the regional leader in on-demand Arabic digital video entertainment.

Unveiled previous month in Dubai, the new brand perfectly captures Shahids roots in the Arab region, while incorporating new factors to appeal to a younger audience, helping the companys persisted growth and success.

Mariagrazia De Angelis, General Manager at Landor, Dubai said: The creation of online streaming services has essentially modified the TV landscape and Shahid wanted to move beyond catch-up TV to competing more successfully in the SVOD space. We desired emotion and feeling to be at the very core of the brand expression, so that Shahid should really own the stories of our times as a content provider. In this light, we set out to attempt to capture and visualise the six basic human emotions of excitement, love, sadness, happiness, fear and anger.

She added: The first step in this procedure was to identify who particularly we desired to target before defining the level of change wanted to be competitive but maintain the authenticity of the brand. Our resulting strategy gave Shahid a special and ownable role in the lives of its viewers throughout the Middle East region, supporting them to navigate the huge social change they are experiencing in phrases of consuming content, and assisting them relate to this new digital reality.

Johannes Larcher, Managing Director, Shahid said: We are delighted with the innovative work Landor has carried out for Shahid which aimed at supporting us re-position the brand and gain a higher appeal, particularly among the MENA regions discerning youth. Now, Shahid is carving out its place in the overall ecosystem of international leisure brands, while being exclusive and uniquely of Arab origin.

Established in 1941 by Walter Landor, Landor helps its customers construct agile brands that thrive in modern dynamic and disruptive marketplace. In the Middle East region, some of its most remarkable customers consist of Dubai Airports, Etihad Airways, Alawwal Bank, NEOM, SABIC, Almarai, Burj Khalifa, Abu Dhabi Investment Authority (ADIA).