ARB 4x4 Accessories Emirates, part of Al Masaood Group and the leading market brand in four wheel drive accessories and outdoor gear, is partaking at Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2019, the largest regional exhibition for Hunting, Equestrian and Heritage preservation, which started on August 27 and is being held at the Abu Dhabi National Exhibition Centre until August 31.

This years event is presenting off-road enthusiasts with the ideal chance to prepare for the upcoming season and fills as the perfect platform for exhibitors to position their respective brands in prime exhibition space and showcase products to a projected unrivalled demographic of more than 110,000 attendees. ARB Emirates, participating at ADIHEX for the 11th consecutive year, are unveiling their latest products with the most recent innovative technology and have a raffle draw on their stand which will give visitors a chance to win ARB products such as portable compressors and digital and analogue gauges. The company is also offering special discount of up to 25 per cent to visitors across their products range.

Robert Schwarz, Chief Operating Officer of Al Masaood Group, stated: ARB Emirates has reliably satisfied the desires and demands of outdoor enthusiasts throughout the UAE since 1990. Young Emiratis have developed as a new generation of off-road aficionados and, as the leading national brand in the 4x4 cars customization market, we provide a wide range of high-quality products and embrace the culture and heritage of the UAE as we welcome more and more customers every year.

He proceeded: ARB Emirates association with ADIHEX for the past decade has added to our progress and realization of our goals. The 2019 edition has already welcomed a record number of participants at this stage, which presents an unrivalled platform to showcase the latest products to a genuinely special audience. We look forward to the remainder of ADIHEX 2019 and future events with huge expectations and optimism.

Steven Pickering, General Manager, ARB Middle East remarked: ARB has encountered tremendous growth since its foundation in the UAE back in the 90s. We like to think that we have helped the 4x4 community further explore this great country.

He included: Since 1990, ARB has been proud to be partnered with ARB Emirates supporting the UAE 4x4 markets and the wider enthusiast community. Being at ADIHEX is an exciting platform to kick off the season, in which we all plan adventures with our friends and family to discover more about the UAE.

The activities and features at ADIHEX 2019 are centered on the Year of Tolerance and relevant initiatives. This years edition, the 17th overall, is placing a strong emphasis on the importance of protecting animal species and their welfare, with the regulation of hunting practices, following the guidelines of sustainable hunting, and the necessity to preserve and strengthen the original values of hunting and equestrian in the Arab heritage and culture all central focuses.