Arabian Heritage Motors Opens World’s Largest EXEED Showroom in Riyadh

Business

Arabian Heritage Motors Opens World’s Largest EXEED Showroom in Riyadh

Arabian Heritage Motors, a part of Al Ghurair Mobility, has officially inaugurated the world’s largest EXEED showroom in Riyadh, marking a significant milestone in the brand’s regional expansion strategy. The new 5,000-square-metre facility integrates sales, after-sales services, and customer engagement, offering a seamless end-to-end ownership journey under one roof.

The launch event, held recently in Riyadh, was attended by John Iossifidis, Group CEO of Al Ghurair, along with senior executives from Arabian Heritage Motors and Chery International Group, government representatives, media, and industry leaders. The opening underscores EXEED’s growing presence in Saudi Arabia and aligns with the Kingdom’s accelerating transformation in the mobility sector.

Strengthening Long-Term Operations in Saudi Arabia

The establishment of the flagship showroom in Riyadh highlights the importance of the Saudi market to Al Ghurair’s long-term vision. The decision was driven by strong operational readiness, trusted local partnerships, and the growth momentum of the Kingdom’s premium mobility segment.

Equipped with a fully integrated service centre and a brand-specific training hub for technical and non-technical team members, the facility has been designed to support every stage of the customer experience — from purchase to service and ownership support.

Vision-Aligned Expansion

In his remarks, John Iossifidis, Group CEO of Al Ghurair, emphasized the company’s long-term commitment to Saudi Arabia’s evolving market landscape.

“Saudi Arabia is central to how we see the region developing and where we want to build for the years ahead,” said Iossifidis. “This is a young, fast-evolving market with rising expectations, and customers will judge brands on consistency and after-sales support. We are investing in capability and standards from the outset — that is how you earn trust and set benchmarks for excellence.”

Oscar Rivoli, CEO Motors at Al Ghurair Mobility, reiterated that the expansion reflects the company’s confidence in Saudi Arabia’s pivotal role in shaping the future of mobility across the GCC.

“With the largest passenger car market in the region and a young population — around 71% under the age of 35 — the Kingdom represents a dynamic and progressive audience,” said Rivoli. “Our UAE-developed model of premium service, sustainability, and trust-based growth is being brought to Saudi Arabia as a priority market.”

EXEED’s Strategic Growth

Kyle Chen, Country Director of EXEED, highlighted the strategic significance of Riyadh in the brand’s expansion plans.

“Riyadh is a natural choice for our flagship presence in Saudi Arabia,” said Chen. “Saudi Vision 2030’s focus on innovation and industrial advancement complements EXEED’s philosophy of sustainable growth. The new showroom will support our next phase of expansion, strengthened by local partnerships and a deep understanding of market dynamics.”

EXEED, a premium automotive brand under Chery International Group, continues to strengthen its global footprint, with operations spanning 22 markets and 157 showrooms worldwide. In 2025 alone, Chery International exported over 1.3 million vehicles to more than 120 countries and regions, reflecting its growing international influence.

In a related development, Chery International inaugurated a 12,000-square-metre regional spare parts warehouse in Jebel Ali, Dubai, in December 2024. Serving Saudi Arabia and the wider GCC, the facility holds over 20,000 spare parts, significantly reducing lead times and enhancing after-sales service efficiency across the region.