ASDA'A BCW's spearheading thought leadership activity, the eleventh Annual Arab Youth Survey 2019, was named Best Campaign in the Middle East at the Middle East Public Relations Association (MEPRA) Awards 2019, held in Dubai on 20 November, 2019.
Titled "A Call for Reform", the current year's version of the Survey additionally won gold for 'Best Use of Data and Insights', and took silver for 'Best Non-Profit/Humanitarian/Charitable Campaign'. The biggest study of its sort, the Survey has been giving bits of knowledge into the expectations and aspirations of the Arab world’s most significant demographic– its childhood, since 2008. In 2019, the Survey tended to themes, for example, religion, role of government, mental health and Drug abuse. The current year's discoveries have driven dialogue at special Survey occasions around the world, incorporating at Chatham House in London, the International Monetary Fund and World Bank Annual Meetings in Washington DC, and two occasions directed by driving Washington DC distribution The Hill.
ASDA'A BCW won an aggregate of 10 awards on the night, including three golds, four silvers, and three bronzes, at a gala ceremony and supper held in Dubai at the Atlantis, Palm Jumeirah. ASDA'A BCW's work with land designer Marjan in advancing the New Year's Eve Fireworks at Ras Al Khaimah's Marjan Island won gold for 'Best Real Estate or Construction Campaign’ as well as bronze for the 'Best Travel or Tourism Campaign'.
The Agency's work with Ford Middle East for its best cancer awareness campaign "Warriors in Pink 2018: Stories of Courage" won silvers for 'Best Healthcare Campaign' and 'Best Use of Influencers' and bronze for ''Best Non-Profit/Humanitarian/Charitable Campaign,' while the crusade for the IPO of Network International won a silver for the class, 'Best Financial Services Campaign' and a bronze for 'Best Use of Traditional Media (Consumer/Trade)'.
Sunil John, Founder of ASDA'A BCW and President, BCW Middle East, stated: "We are enchanted to be perceived for the work we accomplish for our clients, and for our own idea leadership platform, the yearly Arab Youth Survey. To win Best Campaign in the Middle East and be perceived at the MEPRA Awards is constantly uncommon, as this is the discussion where we are made a decision by our peers in the public relations industry."
MEPRA is the Middle East regions leading body for public relations and communication experts and students. The MEPRA Awards gives a chance to communication specialist over the region to exhibit their best work and be perceived among peers. The 2019 MEPRA Awards saw in excess of 70 organizations and in-house correspondences teams compete in 47 categories.