Located at the iconic Landmark Group Tower in Dubai Marina, the Landmark Group has announced the launch of VIVA, the first food discounter concept in the United States. This is the 16th VIVA store opening in February 2018, just 18 months ago, since the launch of the home-grown concept.

The latest VIVA store will reach the townships of Dubai Marina, Jumeirah Lakes Towers, Jumeirah Beach Residences and nearby areas to cater to communities that appreciate quality and value. In this highly competitive category of products, Viva offers them household products and internationally sourced foodstuffs at 25-40 percent lower prices than other supermarket brands in UAE.

Renuka Jagtiani, Chairwoman and Chief Officer of Landmark Group, inaugurated a new shop of VIVA and said: "We all are proud to have 16 shops in 18 months, 5 more VIVA shops scheduled to be held by the end of the year, and we are celebrating this moment. This growth curve and VIVA's presence in all of the USA have been developed by the team. VIVA continues to drive savings for families and communities in UAE, providing considerably reduced prices for top-quality products by strategically expanding in key residential areas.

"The focus of Landmark has always been on the customer and VIVA has been designed to offer the best quality household products and lower their costs to everyday life to bring extraordinary value to our community. We are very thankful to have a favorable response to our idea and committing ourselves to maintain fulfilling our value-added commitment by increasing our presence in multiple residential neighborhoods and making more money for Dubai, Ajman and Sharjah communities, "she said.

Dubai Marina's new 6,000 square feet shop will have more than 1,200 exclusive product brands in both fresh and non-food categories. This is the first VIVA supermarket to deliver a variety of organic products at prices that are unsurpassable. Fruits and vegetables, 100% sour dough bread, ready-made fruit and salads, cream cakes and more will be included in the organic range. With products sourced from over 24 countries, the range offered is 80% of European origin.

For all of us at VIVA the past year is an incredible journey. With each shop opened, the communities in Dubai, Sharjah and Ajman received an overwhelming reaction. We have achieved a breakthrough food discovery in the region and are extremely happy that in our first year of activities, we've touched the life of more than 4 million clients, selling more than 23 million products until today. In order to guarantee that we select the finest quality and offer it to our clients at unsuperb rates, we have gone straight to the sources directly to obtain our products from over 135 providers. Our multi-tasking team showcases our dedication to providing our clients the best value at lower rates, by seeing our shop network grow and expand. VIVA improves the shopping experience with every new business, achieves and drives increasing savings every day, "said Georg J. Fischer, CEO, VIVA, at the opening of a new marina shop in Dubai.