Canon, a supplier of imaging technologies and services, has joined with Roads and Transport Authority (RTA) for the second consecutive year to help its celebrations of the achievement 10 Year Anniversary of the Dubai Metro, which kept running for a ten-day period from 9 September 2019. To stamp the event, Canon ran a progression of promoter enactments from Dubai Mall to Mall of the Emirates metro stations.

After 10 years H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai first opened the cutting edge service to the public the 10-Year Anniversary of the Dubai Metro was commenced by H.E. Mattar Al Tayer, Director General and Chairman of RTA. Canon was amongst a number of partners of the initiative, close by supporting brands including Emaar, Pepsi, Nike and Cartoon Network.

Passengers on the metro over the ten-day time frame got the opportunity to win through advertisers at stations taking pictures of metro passengers. A web-based social networking rivalry was run parallel, where customers shared their photos utilizing the hashtags @CanonME and @RTA_dubai alongside with #DubaiMetroTurns10. 60 presents were won at stations Zoemini instant cameras and photo printers - with an added forty winners declared towards the end of the social media competition on 19th September.

We are eager to join with an universally presumed organization, like Canon, in celebrating Dubai Metro 10thanniversary. Canons participation has certainly advanced the activities of this event and strikingly made the occasion progressively dynamite, said Rowdah Al Mehrizi, Director of Marketing and Corporate Communication, RTA.

Taking advantage of this lucky break, we might want to say thanks to Canon for their profitable commitment to improve our celebration to stamp 10 years after propelling this notorious undertaking that changed the manner in which individuals drive in this vibrating city. This project has redesigned the lives of numerous in this metropolis that pull in guests, sightseers and business explorers from everywhere throughout the world, added Al Mehrizi.

Mai Youssef, Corporate Communications and Marketing Services Director, Canon Middle East and Canon Central and North Africa, stated: We are pleased to have partnered with RTA once again on this noteworthy achievement as it celebrates 10 years of operations in Dubai in the provision of world-class public transport alternatives for inhabitants and vacationers alike. As a business, we are supportive of the RTA in its endeavours as exhibited by our partnership with them for the second year running - to help diminish the carbon impression for those who pick public transport, thus, decreasing destructive transportation-related discharges.

We might want to accept this opportunity to compliment the RTA in its exceptional accomplishments in the course of the last decade and we anticipate a lot to many more years of collaboration - as a naturally cognizant and dependable company we will remain focused on supporting government initiatives intended to benefit the communities in which we operate. Supporting such initiatives also underlines our commitment to our global, corporate philosophy kyosei, meaning living and working together for the common good; Mai further added.

A year ago Canon joined with Roads and Transport Authority (RTA) to prop up Public Transport Day 2018. To stamp the celebration, Canon sorted out several ground activations over the different location at Dubai Metro Stations including Jaflya, Union and Sharaf DG.