Being an owner of your own home business, COVID-19 seems to be a huge storm for you. As a matter of fact you may get competitive situation now. However COVID-19 has turned out to be a terrific situation, declining monetary disruptions throughout the world. Businesses who usually work face-to-face have to come up with innovative methods to work remote. As a small home business owner, you have already learned something more of these hurdles. However the present conditions are more unfortunate, there is nothing wrong with asking yourself how to make this time to capitalize on the opportunity. Here are some ideas:

Basic Information

Begin with giving a glance to the basics. Is your website explaining to visitors how you are different, particularly in this challenging period? Have you posted information on your blog and created a link from your home page to your blog? If you haven’t done so, you have to start from there. Make the same announcement on social media and direct email. The aim is to make the visitors know you are on the ball and operating “business as usual.”

Pre-purchases

If you provide any sort of things or service that doesn’t essentially have an instant need, think about providing a pre-purchase discount. It may be a suggestion to cyclical businesses for a short period, even before this pandemic. Whenever times are slow, provide an offer or a discount or an “add-on” to a product or service to attract potential customers to buy beforehand. Have a successful implementation with Roofers when its dry, health clubs before they open, and AC contractors when it’s cold out. We are now also suggesting this to many of our clients.

 Brand

Based on the level of your business is in, we also suggest an entire brand analysis. If you are just beginning or established, this is an excellent time to look at your overall brand and see what better things you can make. This may inclusive of reviewing your logo, making a slogan, honing your elevator pitch, defining your brand voice or making a brand identity.

Content

If you are satisfied with your brand, roll up your sleeves and jump into the great world of content development. We know it’s the evil step child of digital marketing, but all highly victorious entrepreneurs recognize the significance of quality original content. Now, don’t just start writing any content. Plan a creative content that will support you towards a particular goal. We suggest that you start by looking at your competitor websites and reviewing their content. Do they have anything you don’t? If they are writing about things associated with your business, and that content is missing from your site, then it’s time to reconstruct the content gap.

Google My Business

After that your task list has to be an analysis of your Google Business Listing. You want to compare your listing to that of your competitors. What does their listing consist of? What doesn’t it encompass? Are they providing anything? Are they posting? Who is having the most reviews? What are the ratings? What are people really saying about them? How are the owners responding to the reviews? All of these things will make you an ideal entrepreneur for your business. You can make use of these informations to make your listing better.

Feature Engagements

Finally, if you are looking to spruce up your website apart from content, think about a design refresh with a new layout and images. Equip yourself with a website-only special and/or add chat. Website-only specials are excellent, because you can use them to move the folks to the site. If you want to attempt it, consider making it an add-on to another service. For instance, if your website-only special is a 10% reduction off a smart phone, you could offer it in conjunction with a phone and case. Chat is a great feature if you have numerous return customers or give support.

Source article author: Stephan Boehringer