It's no secret that the Internet has altered the way that people do business. It has transformed commerce, and how local businesses can fight with large national retailers. Small business owners that haven't yet added Internet marketing as part of their overall marketing plan today are missing out on meeting with numerous consumers who are seeking online for the goods or service that their company sells. Selling your business on the Internet is an investment that will unquestionably give a great advantage in the long run. If your business isn't familiar with what marketing channels are available on the Internet that can grow your company's perceptibility, drive tons of qualified buyers to your site, and give a long-term earnings boost, below you can learn about three primary ways businesses thrive in Internet Marketing. Pay Per Click Advertising. Essentially in PPC, companies pay the search engines to have their company's ads appear in important places on the search engine results page. Pay Per Click is a keyword-oriented strategy, where your ads only display to searchers who type in keyword terms that you bid on. This internet marketing strategy has been used by so many companies who are looking to get highly targeted search traffic. PPC provides an instantaneous, direct line right to consumers who are searching for what you're advertising. Social Media Marketing. Social media marketing websites allow businesses to connect with existing and potential customers. Beginning a discussion on your company's social media pages enables you to get important feedback from clients on your goods, services, and offerings. It also allows you to connect, reach out, and employ people that your small company provides a resolution to a need or desire that they have. Separately, each of these small business Internet marketing strategies is important in their own right, but when you devise a program that utilizes all of these strategies at ones, you can drive loads of inbound traffic to your company's website. But to reap the benefits of a well rounded small business Internet marketing plan that will help your company thrive, you must first leap and decide that now is the time to invest.