The Western Union Company, a leader in global payment services, today signed a contract with du, a leading telecom provider in the UAE. The agreement aims to pursue collaborations to benefit customers.

The contract was signed by Osman Sultan, CEO, du, and Jean-Claude Farah, Executive Vice President and President, Middle East, Africa, Asia Pacific, Eastern Europe and CIS, Western Union, at an event held in Dubai on July 27, 2016.

The arrangement will benefit users of Western Union and du in the UAE, through joint efforts that will leverage Western Union's market leadership and strong relationships with various communities, in addition to du's position as the telecom provider of choice. Both Western Union and du entered into this relationship to provide relevant and interesting proposals to customers, and offering them value-added services, while bearing in mind their need to be connected with their loved ones-- often by sending out cash back house and recalling home.

Western Union and du revealed the launch of the My WUSM du commitment card, the first effort to be presented under the agreement developed by the two companies.
" This arrangement with du represents a turning point for Western Union, and is a continuation of our extensive engagement with local communities in the UAE and the area," stated Jean-Claude Farah. "Western Union has an active user base in the UAE, and aligning our service portfolio and nationwide reach to du's strong telecom subscriber base will allow both of our organizations to provide an incorporated proposition that brings greater value to our mutual users."
" The launch of the My WU du commitment card shows our shared dedication to create targeted activities that have a favorable influence on the lives of consumers in the UAE, and is the first of many more joint initiatives to come," he added.
" Our partnership is a step in the right direction as it emphasizes and deepens our commitment to our vision of enhancing the quality of life, and we anticipate what we can accomplish together in this long standing partnership with WU," said Osman Sultan, Chief Executive Officer, du. "The My WU du commitment card is created especially for our Alo pre-paid users, and provides exceptional value and advantages that produce a real difference in their lives."

My WUSM du loyalty card comes bundled with "alo" pre-paid SIM packs. On registering this loyalty card with Western Union, consumers will get (1) double benefit points on every worldwide money transfer which can be redeemed as a discount on next transfer charge * (2) up to 10 totally free global minutes. alo SIM cards are offered throughout an extensive network of licensed dealers in the UAE.