Dubai, UAE - ENOC Group, a leading integrated global energy player, has announced a strategic partnership with Loyyal, an innovative technology loyalty partner, to integrate Access Point, their self-service platform, into the Group’s rewards programme. This collaboration aims to empower 'YES' rewards members to earn points by accessing a wide range of merchant offerings and redeem points across Loyyal’s extensive partner network.

The integration of Access Point into ENOC's 'YES' rewards programme marks a significant milestone in enhancing customer engagement and satisfaction. By leveraging Loyyal's cutting-edge technology, ENOC aims to streamline the rewards process, offering customers greater convenience and value for their purchases.

His Excellency Saif Humaid Al Falasi, Group CEO of ENOC, expressed his enthusiasm about the partnership, stating, “ENOC Group launched its ‘YES’ rewards programme to provide customers with added value and incentives on their purchases across our vast network. This relationship with Loyyal underpins our commitment to collaborating with like-minded partners to improve our offerings. We will continue to put our customers first as we seek to enhance the overall customer experience.”

The 'YES' rewards programme, accessible through the state-of-the-art mobile application, provides customers with instant rewards on every purchase. Customers can earn and redeem points seamlessly across all ENOC locations, including ENOC service stations, ZOOM, AutoPro, Tasjeel, and more.

Furthermore, the 'YES' rewards programme extends beyond fuel purchases, offering customers savings on dining, beauty, health and wellness, and getaways. The 'YES' app is available for download on the App Store for iOS, Google Play for Android devices, as well as the Huawei AppGallery.

With the integration of Access Point, ENOC Group aims to enhance productivity by increasing merchant and partner engagement while streamlining the contracting process. This move reinforces ENOC's commitment to innovation and customer-centricity, ensuring that customers continue to enjoy a seamless and rewarding experience across all touchpoints.