Dubai - UAE; December 6, 2016: Digital transformation (DX) projects will fail if they aren't accepted in any way levels of the organization, Avaya, a global leader in business communications software, systems and services, told delegates today at the Avaya ENGAGE occasion in Dubai. The four-day event is combining senior executives, industry leaders, modern technology trendsetters and key decision makers from various industry sectors to assist them achieve their digital transformation objectives.

With organizations facing encountering obstacles to evolve electronically and move agilely in today's open markets, CEOs are progressively putting digital transformation and client involvement on top of their business schedules. Nevertheless, as many as 84% of DX jobs cannot accomplish their goals, according to study, with many companies cannot secure the required degrees of "buy-in" from their workforce, partners and customers.

"In today's digital business world, nearly every organization, company and industry sector has access to digital technologies - the gap currently is between the havesand the "have mores": those companies that are utilizing their digital capabilities more effectively to innovate and transform their procedures. We are seeing a new digital divide: the DX divide," Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya, told delegates in his keynote discussion today at Avaya ENGAGE.

Organizations should ensure that DX projects are supported by the workforce, which the workers have the ideal training, tools and modern technologies to effectively execute them, Abou-Ltaif claimed. DX projects likewise should deliver the separated experiences that customers are trying to find, and that will encourage them to do more business with an organization. Business also have to comprehend that DX jobs are extremely complex, involving change whatsoever degrees of the organization. Appropriately, companies need to know that these can not be delivered alone, or by a solitary vendor, requiring them to create an open atmosphere to drive innovation.

Abou-Ltaif highlighted in his keynote, business that are succeeding in their DX purposes Emirates NBD: This bank is leading the regional banking field for innovation, with a customer-centric technique that places supplying premium consumer experience at the heart of all DX initiatives. Emirates NBD is committed to the digitization of banking in the UAE by providing innovative options for customers' daily banking procedures, making it the leading digital bank between East. The bank has likewise successfully accepted technologies like artificial intelligence (AI) to create blueprint for banking in the future.

dnata: One of the world's largest air services providers and a member of Emirates Group, dnata has actually embarked on a DX project with Avaya to transform its customer experience. Avaya Private Cloud services (APCS) is aiding to produce a smooth, individualized experience for dnata customers and companions and throughout every interaction platform in the client trip, as dnata continues lead the transformation of the traveling experience industry around the world.

"Organizations need to democratize digital transformation: a top-down from the conference room approach will not function if it does not involve the people it is intended in order to help. DX projects need to be: user-defined, bringing together customers, employees, and partners; and platform-driven, with organizations producing an ecosystem for innovation. Avaya is committed in ordering to help companies attain their DX goals, and we are functioning carefully with several customers throughout different industry verticals in order to help them accomplish their objectives. Our industry-leading Web Promoter Rating of 58 - well ahead of our rivals-- demonstrates the depth of our commitment to delivering the appropriate client experience," Abou-Ltaif concluded.

Avaya ENGAGE, taking place currently at Atlantis the Palm, Dubai, has brought together greater than 1,500 senior Avaya executives, industry leaders, technology pioneers and key choice manufacturers, from greater than 70 countries. Uniting Avaya customers and partners from across the Asia-Pacific, Europe, Middle East and Africa (AMEA) regions under the very same roof covering for the first time ever before, Avaya ENGAGE is providing vital understanding right into key modern technology fads and the opportunities they stand for.

Visitors to Avaya ENGAGE will have the ability to discover more about Avaya's successful transition right into a software program and services-led company, while improving operating efficiency. In October, the company reported preliminary fourth-quarter outcomes that surpassed assistance, with year-on- year development in Call Facility, Network and Cloud & Managed Services, and adjusted EBITDA as a portion of revenue of almost 30 percent - a company document. FY16 additionally represented one of the most innovative year in Avaya's history, featuring 16 product and solution launches, a lot of which are being showcased at Avaya ENGAGE.