Pepsi, one of the globe's renowned drink brand names has actually announced Egyptian professional footballer, Mohamed Salah as the brand ambassador for Pepsi-Cola in the center East and North Africa (MENA) region in 2016. Salah, that is known around the world for his excellent football performances with expert Italian football club A.S Roma, will be the face of the brand name in the MENA region.

"Mohamed Salah is a celebrated Arab footballer, a representative of regional ability making it big in the worldwide round. We are proud to have him as a part of the Pepsi family and with this proceeded collaboration we are looking forward to further motivate the plentiful ability between East and North Africa area," claimed Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and also North Africa.

On his part, Ahmed El Sheikh, Senior Vice President and General Manager, Egypt as well as Jordan Commercial Unit General Manager claimed "As a part of the new project, Salah is starring in a new tv commercial that will go on air in Egypt next week and also in the area quickly. The campaign stands for Pepsi's idea that nothing is impossible and that individuals can make their desires happen with determination as well as commitment which Mohamed Salah is a living instance of. We are proud of the affiliation with Mohamed Salah as well as the kind of motivation that he brings to his fans in Egypt and also in the Arab world.".

Speaking on the partnership, Mohamed Salah stated, "It is a privilege to be the face of Pepsi, a brand name that offers opportunities to the youth in the region to seek their desires as I have my own. I anticipate this opportunity of partnering with Pepsi to motivate and urge arising ability across the region and also in my house community".

PepsiCo has a long-standing dedication to provide inspiration for the youths of Egypt and also the Arab World with football. Pepsi has been committed to the growth of talent in the football area through different programs at the grassroots degree which go back to more than 15 years.

In Egypt, Pepsi sustains arising football talent in institutions through the Grassroots Pepsi Football League "Dawry Al Madares" among 50,000 students each year to reach greater than 1 million pupils in complete joining from 7,500 institutions across the country. In the last 14 years, 70 of these players ended up being international and local professional players.

PepsiCo now funds 19 clubs and has high exposure in Nigeria and also Jordan too via the Nigeria Pepsi Football Academy and the partnership with Asian Football Development Project (AFDP). AFDP is a not-for-profit Jordanian-based Youth Commission established by HRH Prince Ali Bin Al Hussein that performs significant social duty jobs utilizing football as a device for social growth with the focus on the Middle East as well as India.

The association with Mohamed Salah in 2016 is one more progression in Pepsi's trip to motivate and delight its followers in Egypt as well as in MENA with another amazing project.