Among Dubai's largest real estate brokerages, fm Properties, has actually topped AED1.3 billion in home sales at City Stroll, the new location created and managed by Meraas in the heart of Jumeirah.

Firas Al Msaddi, the fm Properties CEO, stated today that the bulk of sales were to newbie customers of structures, while just over AED325 million worth of sales remained in the secondary market.

He believes the volume of sales provides a strong message to both designers and capitalists about the significance of understanding, and capitalising on, the dynamics of supply and demand in the Dubai property market.

" It shows how crucial it is that developers research the current kind and volume of residential property supply along with demand in today's market," he claimed. "This will enable them to produce an unique product with unique requirements and features that fashion a brand-new kind of living experience, as opposed to replicate something currently in good supply.

" At the exact same time, there's a lesson here for financiers concerning picking growths and properties that provide new and extra attractive way of living offerings to continually draw in end-users".

City Stroll is the only property, modern, reduced rise development in Jumeirah with special retail and enjoyment elements. The five-and six-storey pavilion-style City Stroll Homes are enhanced by many novice buying, amusement, hospitality and health options.

The project will certainly house signature hotels, more than 300 retail brands and a High Street Boulevard including boutiques, galleries, restaurants & cafs.

Said Msaddi: "We were the very first real estate company to start promoting City Stroll to capitalists after Meraas launched sales, and we have carried a lot of capital expense under our control into the project due to its unique appeal."

Currently targeting AED1.5 bn in general sales at City Stroll by end of Q3 2017, fm Properties is using an 18-strong team of realty consultants for all residential or commercial property monitoring, leasing and sales needs on website, while its engineering team is handling handover and snagging.

Special attractions at City Walk include the 20,000 capability Dubai Sector and the Green World Bio-dome which recreates a tropical woodland with 3,000 plants and animals.

Caption: Firas Al Msaddi, fm Properties Chief Executive Officer - currently targeting AED1.5 bn sales at City Walk