Dubai - UAE, 02 March2015: Savvy travellers in the UAE can now benefit from the new American Express Platinum Credit Card, anAED denominated creditcard launched today by American Express Middle East.With travel being a top spending priority for UAE residents, the new Card offers market leading rewards which will help travellers go even further.

The American Express Platinum Credit Cardprovides access to the award-winning Membership Rewardsprogramme, a leading rewards programme in the UAE with points which never expire and a wide range of travel redemption opportunities. The Card offers a highly competitive pointsearn rate enabling Cardmembers to earn 1 mile for virtually every US Dollar spent. These points can be redeemed for flights withfrequent flyer programmes from twelve leading international and regional airlines, including Emirates Skywards, Etihad Guest and BA Avios.Whilst travelling, Cardmembers can benefit from complimentary access to 700 VIP airport lounges around the world.

Mazin Khoury, Chief Executive Officer, American Express Middle East, said: The American Express Platinum Credit Card has been developed for people in the UAE seeking a premium product that rewards them with travel and many other local benefits. Designed with travel enthusiasts in mind, were proud to offer our Cardmembers the opportunity to redeem their points for miles with more airline partners than any other loyalty scheme in the UAE. Were confident that this credit card will set a new benchmark in the UAE.

Cardmembers can reap the rewards of the new American Express Platinum Credit Card by earning Membership Rewards points on all their purchases, regardless of where they spend or what they buy. They can also redeem their Membership Rewards points across a range of categories beyond travel, including retail, hospitality and entertainment.

Unlike many other Cards, we offer Cardmembers the opportunity to gain more from their travel experiences with the flexibility to earn the same number of points regardless of wherethey spend. They can also benefit from a wide choice of redemption options and the convenience of denomination in AED Dirhams, said Usman Arif, VP and Country Head of UAE,American Express Middle East.

Arif added: With its high earn rate and no expiry of Membership Rewards points we believe the Platinum Credit Card will enable Cardmembers to enjoy even more life-enriching moments which we know they value.

In addition, the Platinum Credit Card comes with a host of additional benefits including:
Complimentary Cardmembership as long as the Cardmember uses the Platinum Credit Card for a predetermined amount every year
Comprehensive Retail and Travel Insurances
Online fraud protection guarantee

To apply for the American Express Platinum Credit Card, or to find out more information or to see the complete terms and conditions, simple visit: http://www.americanexpress.ae/join.