ZTE to strengthen its stake in the Middle East’s smartphone market
Dubai, UAE; 29th September 2014 – ZTE, one of the global leaders in the mobile handset manufacturing industry,launches its three new smartphone devices at this year’s Gitex Shopper and has announced its strategic partnership with Global Distribution FZE, a leading distributor of IT and Mobility products as the exclusive distributor of ZTE-Smartphone products in the UAE.
Aiming to take on a bigger market share in the Middle East smartphone market, ZTE is showcasing its flagship products – Grand SII LTE, Nubia Z5S Mini and Blade Vec 4G – to the region for the first time. Deemed to be a ‘game changer’ in the region’s smartphone segment, the launch of these products is part of the global telecommunications company’s strategic efforts to strengthen its market presence in the Middle East.
“The UAE, one of the leaders in the global telecommunication industry with sophisticated growth in 4G network market, is one of our most concerned markets. In order to strengthen ZTE’s pioneer position in the GCC market, we see Dubai as an access to integrate into the wider Middle East & North Africa (MENA) region. We will launch premium products in this region through open channel and operator channel,” said Ning Tian, Regional Director of MENA, ZTE Mobile Device.
ZTE’s flagship revolutionary 4G smartphones launched at Gitex Shopper are innovative with top-of-the-line features. The Grand SII LTE, known for its exceptional processing speed, is one of the world’s fastest 4G smartphones. It is paired with the new Qualcomm Snapdragon 801 processor. It has a 5.5-inch full HD, 1080p display, providing a crystal clear display.
Running on Android 4.3 OS, the Grand SII LTE is packed with one unique security option that enables users to unlock their handset with their voices, using a phrase of their choice. It also has improved audio features for clearer calls and a 13-megapixel camera, a 2-megapixel front-facing camera for better quality photos.
The Nubia Z5S Mini appeals to customers’ needs for aesthetic value with its stylish look designed by an Italian artist Stefano Giovannoni. It is also packed with 4G chipset MSM8926 Quad core 1.2Ghz and is equipped with a 4.7-inch, 720p touch screen, one of Sharp’s excellent IGZO panels. It has 4G LTE connectivity and a MicroSD card slot to increase the 16GB of internal memory.
The Nubia Z5S Mini has 13 megapixels on the rear, and is equipped with a backside illuminated sensor with an F2.2 aperture, all hidden behind a sapphire lens, along with an LED flash and a 5-megapixel front camera. Offering a choice of three modes, including an auto and a pro mode for improved control, this ZTE smartphone will satisfy the needs of selfie and groufie lovers.
Meanwhile, featuring a quad-core Qualcomm processor and a crisp TFT 5-inch display, ZTE Blade Vec 4G is just 7.8mm thick. The back of the device is made of glass fibre with special stripes design, making it fashionably scratch-proof. This 4G smartphone has a 1280 x 720 display and an 8MP camera and runs on Android 4.4 KitKat.
“There has been a tremendous growth across the global smartphone industry particularly in Middle Eastern countries such as the UAE and Saudi Arabia. This region – expected to account for the second largest smartphone population in the world, according to International Data Corporation (IDC)’s Quarterly Mobile Phone Tracker – is definitely one of the primary target markets for ZTE and we are committed to establish our brand in the smartphone market by providing products that are suitable to consumers’ needs,” said Tian.
Tao Jiang, Vice President of EMEA (Europe, Middle East & Africa), ZTE Mobile Device added, “While ZTE is already prominent in many countries in terms of our terminal products that help build and sustain infrastructures, we are also optimistic that our new and innovative smartphones will also gain ground and attain a considerable share in the smartphone and mobile market in the coming years in UAE.”
ZTE aims to ship 60 million smartphones in 2014 and expects revenue from the terminal device unit to grow more than 15 percent in 2014 from a year earlier.
These three flagship products along with ZTE’s new line of smartphones will be displayed at their stand at Gitex Shopper, happening from 27th September to 4th October at Dubai World Trade Centre.