Ziina launches its digital wallet in order to make sending cash as easy as sending a text message. Ziina, the Dubai-based, YC-backed start-up is on a mission to bring money online for consumers in the Middle East. Its mobile app, available now in the App Store and Google Play Store, is just the start.

The award-winning application allows users to easily send and receive payments to anyone in just a few taps. Ziina not only eliminates the need for tedious IBAN and swift code fields, but also makes the payment experience seamless and social, with GIFs, photos, text and emojis.

Ziina now holds the Innovation Testing Licence in the Money Services category from the Dubai Financial Services Authority, opening the path to test new and innovative financial products, services, and business models as defined by the DFSA. This licence enables Ziina to employ cutting edge technology and practices to deliver a safe and secure product that does not compromise user experience. Ziina is using its license to release its new app to a limited number of users as part of its initial release.

A standout feature of Ziinas product release is its design, having been recognized and awarded nine international UI/UX design awards, including the Red Dot Award. Ziinasnew product, currently in beta mode, takes the pain of cash entirely out of the equation. Since its inception in 2020, we have made it our focus to design and build the most seamless way for individuals to send and receive money. It is a simple concept on the surface, but the product is a culmination of world-class technology and design. We are excited for our users to experience how magical thenew application is, says Faisal Toukan, CEO and co-founder of the app.

With the formation of the Cashless Dubai Working Group, Ziina is at the forefront of shifting transactions to a cashless environment. Euromonitor International reports that 60% of all consumer payment transactions in the UAE were non-cash payments in 2019. They are set to reach 73% by 2025 and Ziinas two-click payment system is an enabling technology for this.