Technology

Unifonic, a leading AI-native sovereign customer engagement platform in the MENA region, has expanded its operations in Jordan as part of its strategy to support and scale digital transformation initiatives across the Middle East. The move reflects growing confidence in Jordan’s digital economy, skilled talent pool and increasingly attractive investment environment.

The expansion aligns with Unifonic’s focus on driving digital transformation in regulated and mission-critical environments, particularly for enterprises and government entities seeking secure, compliant and intelligent customer engagement solutions.

Ahmed Hamdan, CEO of Unifonic, said the move highlights the strength of Jordan’s digital ecosystem. “Unifonic’s expansion underscores the strength of Jordan’s ecosystem and the country’s digital transformation for companies seeking to grow, innovate and scale within the region and beyond. Jordan welcomes this partnership and looks forward to working consistently with Unifonic as it continues its growth journey from Saudi Arabia,” he said.

The expansion was welcomed by His Excellency Eng. Sami Smeirat, Jordan’s Minister of Digital Economy and Entrepreneurship, who praised Unifonic’s growth journey and its role in advancing digital transformation across the region. He noted that the move is supported by Jordan’s collaborative public-sector approach, which aims to foster partnerships with technology leaders that combine innovation with sustainable, long-term growth.

The Ministry of Digital Economy and Entrepreneurship, through its Jordan Source initiative, continues to support the expansion of technology companies in the Kingdom as part of wider efforts to strengthen the national technology ecosystem, attract high-value investments and encourage effective public-private collaboration.

Unifonic provides enterprises and government entities with the ability to design tailored, secure and compliant customer journeys, positioning it among the most trusted AI-driven platforms in the region. The company said its expansion in Jordan reflects the country’s growing entrepreneurial landscape and commitment to digital innovation.

As it scales its presence in the Kingdom, Unifonic aims to deepen partnerships with local stakeholders and contribute to Jordan’s digital economy, while supporting broader regional digital transformation efforts.

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