Recent studies reflect a dynamic and rapidly-expanding UAE hotel sector which is being further encouraged by increasing investments towards hospitality infrastructure projects as well as the steadily growing number of visitors every year. Dubai, the leading city for hotel openings in the MENA region for the past three years, now has an all-time-high of 65,000 rooms with 45 per cent found in five-star properties. Abu Dhabi is also experiencing strong growth with almost 2,300 rooms to be completed within the year. The Abu Dhabi Tourism and Culture Authority (ADTCA) has also reported a 20 per cent increase in hotel guests in the first quarter of 2015 compared to Q1 of 2014.

The positive trend is set to continue as Dubai gears up for World Expo 2020 which will draw in a projected 20 million visitors a year and see the opening of 100,000 additional rooms in time for the event. Similarly, Abu Dhabi has 5,200 new rooms in the pipeline for 2017 alone. Such optimistic indicators reflect the vibrant economy of the whole country. It also fuels the growth of relevant industries and cultivates stronger demand for quality hygiene products to address the hospitality sectors emerging needs. According to RISI's Outlook for World Tissue Business Forecast, in the Middle East region, the tissue business has exhibited a positive growth of 8.9 per cent annually since 1993, driven by the development of the economy and burgeoning population. This is set to continue as demand for tissue products across the Gulf is forecasted to expand at an average annual rate of 6.5 per cent from 2013 to 2023. Dhofar Global, a leading supplier of hygiene care products in the Middle East, has positioned itself as a highly preferred sanitation and lifestyle solutions provider for many iconic hotel brands, and seeks to address the market gaps of the hospitality sector across the country.

Chandan Singh, Group Chief Operations Officer, Dhofar Global, said: These are truly exciting times for the hotel sector, and we are looking to positively contribute to this booming industry through our quality offerings. We remain steadfast in our commitment to provide world-class hygiene products and sanitation solutions that will help augment and advance our clients brand names and allow them to reach new benchmarks of excellence within the hospitality industry.

Dhofar Global is an international name specializing in the distribution of hygiene and sanitation products. The company has catered to several iconic hotel establishments such as the Rotana, Shangri-La and the Armani Hotel, among others. Dhofar has seen unprecedented growth in the past five years which is expected to continue given the positive demand outlook for tissues at a stable growth rate of 9.9 per cent annually and the per capita consumption of toilet role in the region recorded at 1.02 kg which is expected to grow at 5 per cent annually. In light of these developments the company has implemented an expansion strategy for penetrating different product categories in the GCC and beyond.

We are always looking for ways to develop effective and innovative products that will help address the changing trends of the market. An example of this is Save Plus, our recycled tissue brand which has no chlorine, bleaching chemicals or polluting waste and sludge and created without the use of chemical substances which strengthens fibers. Another trend we are exploring is Color Magnet which means identifying tissue with color codification, such as white for guests, blue for food preparation and green for general purposes. These are only a few of our initiatives in our never-ending quest to provide creative and original products that will meet our clients distinguished guests, concluded Singh.