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UAE National Talent gets developed with the continual investment by Serco Middle East
Company continues to support UAE’s vision to create a globally competitive, future-ready Emirati workforce

In accordance with its endeavours to support the UAE’s vision to make a globally competitive, future-ready Emirati workforce, Serco Middle East declared its plans to continue to invest in the employment and development of UAE National Talent during 2019. This complements a series of initiatives and training programs Serco has been offering to help create a generation of highly qualified future leaders and thereby the UAE’s social and economic progress. One such initiative is the Al Masar Programme, which was propelled by Serco in 2017 to furnish UAE nationals with cutting edge leadership skills through its training sessions.

Phil Malem, CEO, Serco Middle East, said: “Serco is passionate about employing, developing, and retaining UAE citizens, giving them reasonable and equal opportunity to fulfill their career desire. A ton of work has gone into building a greater presence of nationals in our organisation, particularly in leadership roles, with the intention of having the right leaders to operate and manage Serco’s Middle East business in the future.”

The Ministry of Human Resources and Emiratization (MOHRE) has perceived the endeavours by Serco, by granting them with the esteemed Platinum membership in the Tawteen Programme, the National Program for Emiratization. Serco’s induction into the Platinum class, the highest among the club’s four membership categories, has added further value to its initiative to train high-potential Emiratis for supervisory roles as part of the comprehensive Al Masar Programme. The third cohort was launched recently, and Serco also plans to launch the Al Masar Programme, along with the other National Development Programmes in KSA next year.

“Our Platinum membership in MOHRE’s National Program for Emiratization ‘Tawteen,’ has enabled us to further lift our presence in the local market and has enabled empowered us to intensify our working relations with the UAE Government. Serco’s relentless support for the UAE Government’s overarching Emiratization policy is in line with the UAE Vision 2021 national agenda, which has set a clear roadmap for the UAE's transition into a knowledge-based economy. At Serco, we are constantly reviewing and enhancing our recruitment methods and training programs to ensure seamless integration of Emiratis into our workforce,” Malem added.

Serco Middle East keeps on garner accolades for its government-aligned programs. It has been perceived as an employer of choice for UAE nationals by the Chartered Institute of Personnel and Development in the Middle East, while Malem is one of the 10 CEOs to be nominated as member of the Board chaired by H.E. Nasser Bin Thani Juma Al Hamli.




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