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To Support Communities Impacted by COVID-19 Across Middle East & India, Landmark Group Brands and The Jagtiani Foundation Commit AED 15 Million

To Support Communities Impacted by COVID-19 Across Middle East & India, Landmark Group Brands and The Jagtiani Foundation Commit AED 15 Million

Landmark CEO

Landmark Group’s home-grown brands in Middle East & India, along with The Jagtiani Foundation, the private philanthropy arm of the Jagtiani Family, have formed a united front to assist with remedy efforts in the region and India to assist meet the essential needs of those severely impacted by the ongoing COVID-19 pandemic.

Led by the values instilled by the family and the Group’s CSR mission which focuses on the health and wellness of local communities, a sum of AED 15 Million has been dedicated towards supporting and empowering those affected by the pandemic.

Renuka Jagtiani, Chairwoman and CEO, Landmark Group, said, “The Middle East and India have been home to us for numerous decades, and consequently we have pooled our resources from the Group & the Jagtiani Foundation to work on floor and support those have been impacted by the crisis. We have tried to reach people throughout our value chain and by prioritizing the health and protection of our workers and customers, as well as pursuing to interact our associate factories in remedy efforts and with communities in garment hubs throughout India. In addition, we are working intently with authorized NGOs, food banks and healthcare people on the frontlines to offer help to assist local communities where we function in need without delay in the GCC and India.

So many people throughout the globe have been impacted by this pandemic, and our ideas are with everyone whose lives have been affected.”

Landmark Group and The Jagtiani Foundation have joined forces with public health partners, non-profit and civic organisations, and have made donations to Covid-19 Relief Funds to ensure urgent assist for susceptible communities, providing food rations for expat and local low-income families, every day wage earners and textile workers. Relief efforts are also focused on offering essential resources like medical gear and materials to frontline workers in collaboration with our partner factories. The LIFE Foundation, a registered trust founded by Micky Jagtiani in 2000, that supports the public education system in Mumbai working in over 2,000 baby care centres and over 160 schools, has additionally pivoted its programmes to offer aide to underserved populations and employees on the frontline.

All the Landmark brands will back the collective efforts. In the Middle East, the remedy efforts will be backed by all Landmark Group retail & hospitality brands: Centrepoint, Splash, Babyshop, SHOEMART, Lifestyle, Max, Home Centre, Home Box, Emax, Shoexpress, Shoemart International, Landmark Leisure, Citymax Hotels, Fitness First and Foodmark.

In India, Lifestyle, Max, Home Centre, Easy Buy and SPAR Hypermarkets will support the initiatives on ground.

The Details:


In the UAE, the Landmark Group manufacturers have come together to assist the "The Fund for the United Arab Emirates: Homeland of Humanity". The fund has been launched, under the training and instructions of the UAE’s leadership, in coordination with the National Emergency Crisis and Disasters Management Authority (NECDMA) and the Emirates Red Crescent (ERC), to facilitate neighborhood contributions towards combating the COVID-19 outbreak, by offering food rations and scientific materials to those worst affected. Along with a donation to the fund, the Landmark Group will additionally prolong the initiative to their own employees, clients and companions via online conversation to similarly give a boost to the community contributions towards the noble cause.

In Saudi Arabia, Centrepoint, Splash, Babyshop, SHOEMART, Lifestyle, Max, Home Centre, Home Box have collaborated with the Kingdom’s largest food bank, Eta’am, to distribute quality foods to susceptible communities. As a part of the initiative, Landmark Group brands will donate proceeds from their online sales to feed people in need. Landmark Arabia will additionally prolong the initiative to their clients throughout stores in Saudi Arabia, who will be given the choice to add at will, SAR 5, 10 or 50 to their bills to assist feed local communities in need. Landmark Arabia employees are additionally joining the motive by donating hot meals to the Saudi Food Bank, towards people in need.

In Saudi Arabia, Centrepoint joins hands with Al Nahda Society to provide laptops for children of underprivileged women-run households to assist their distance learning.

In Kuwait, Landmark Group brands have donated laptops to the Kuwait Ministry of Health to assist the Government’s proactive efforts on COVID-19 checking out throughout the country.

In Bahrain, the Group has partnered with the Capital Governorate, which includes Manama, to donate food packs to susceptible blue-collar workers.

To assist and understand efforts for those in the healthcare system in Oman, Landmark Group’s Centrepoint, in collaboration with non-profit Al Rahma Association, will provide hot meals to healthcare workers dedicated to the combat against COVID-19, as well as provide food packs to susceptible families throughout the Sultanate.


In India, the Group’s brands, alongside The Jagtiani Foundation and The LIFE Foundation have pledged to assist and empower affected communities which include migrant and garment workers, front-line personnel, low-income families and other inclined individuals.

The Jagtiani Foundation is working directly with authorities hospitals to offer Personal Protective Equipment and masks to frontline healthcare workers, working with Max India to leverage the Group’s partner factories in India to channel resources via its present supply chain and working communities. The Foundation is also working with a network of reputed local non-profit organisations, such as Apnalaya, Jan Sahas, Oscar Foundation, SAVE and READ, to grant access to food for underserved populations such as low-income families, daily wage earners and migrant workers. In addition to funding these organisations, the Jagtiani Foundation, as well as The LIFE Foundation have additionally partnered with Spar Hypermarkets to make sure proper quality rations are made available in the quickest possible manner. The Foundation, in its first phase, is focusing resources in Mumbai, one of the hardest hit cities in India, as well as in Coimbatore and Tiruppur, a primary textile and knit wear hub contributing to 90% of whole cotton knit wear exports from India.

The LIFE Foundation has devoted its COVID-19 efforts to offering meals rations and hot meals for labourers, villagers, street dwellers, aged citizens and children, as well as PPE Kits, sanitizers, masks for frontline people in police stations and public hospitals. The LIFE Foundation is additionally working to offer medical equipment, having currently donated to the paediatric ward ICU Nair Hospital, Mumbai.

Lifestyle International Private Limited (LIPL) will continue to work with its partner NGOs, pivoting current programmes to tackle instant needs of those impacted by COVID-19, presenting humanitarian comfort and strengthening public health systems. This includes working presenting food packs to every day wage earners and migrant workers, as well as medical elements to government healthcare facilities.

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