• Sterling Parfums Opens new Retail Store in Deira City Center
Sterling Parfums Opens new Retail Store in Deira City Center

Sterling Parfums, the region's leading manufacturer and supplier of fragrances and cosmetics, has actually announced the opening of its new retail store in Deira City Center. A part of the prestigious Fakhruddin Group of Companies, Sterling Parfums has many and varied perfumes and cosmetics brand names catering to a global audience.

The new store is Sterling Parfums' 4th retail store in the UAE and marks its tactical business growth targeted at increasing its retail footprint in the UAE and the region. The store, located in level 1 in the mall, showcases a variety of fragrances and deodorants from its already around the world effective brand names Armaf, Estiara, Style and Flavia in the French classification while Hamidi Oud & Perfumes in the Oriental category.

Discussing the brand-new store, Mr. Asad Zaidi, General Manager, Sales at Sterling Parfums, stated: "The launch of our new retail store at Deira City Center comes amidst an exciting growth phase for Sterling Parfums in the region. This new shop offers our customers in the UAE with innovative, vibrant and high quality products at one of the most competitive costs, making it the one-stop location for all scent requires. As an initial deal, the company is additionally using a vast selection of exclusive deals at the store. The critical place of Deira City Center provides unparalleled advantages to our brand name positioning in the UAE."

The company's mandate required includes developing varied brand names of fragrances, beauty and personal care products that owns its business and corporate viewpoint. The company operates in partnership with its stakeholders to ensure that it constantly provides value added products.

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