STARZPLAY partners with e& Egypt at GITEX Global 2025 to elevate digital entertainment and sports experiences

Technology

STARZPLAY partners with e& Egypt at GITEX Global 2025 to elevate digital entertainment and sports experiences

STARZPLAY, a leading subscription video-on-demand (SVOD) platform in the Middle East and North Africa (MENA) region, has announced a strategic partnership with e& Egypt, a major provider of telecommunications and IT services, to launch an exclusive entertainment and sports package for Etisalat Emerald customers.

The collaboration was announced during GITEX Global 2025 in Dubai and will extend across e& Egypt’s platforms, including Emerald, Hekaya, Super Connect, and e& Business tariffs. The new offering brings together premium entertainment and live sports streaming, delivering an all-in-one digital experience to subscribers.

As one of the MENA region’s most prominent streaming platforms, STARZPLAY features a vast catalog of international movies, TV series, Arabic productions, and exclusive original content, making it a go-to destination for high-quality entertainment. Partnering with e& Egypt enables STARZPLAY to further strengthen its footprint in the Egyptian market, leveraging e& Egypt’s advanced digital infrastructure and nationwide reach to provide seamless access and enhanced viewing experiences.

Through the new partnership, e& Egypt customers will gain access to STARZPLAY’s expansive on-demand library, featuring global blockbusters, trending shows, and live broadcasts of top international football matches and major sporting events. This initiative aligns with both companies’ shared vision of delivering cutting-edge digital solutions that redefine how consumers experience entertainment and sports.

Danny Bates, Chief Commercial Officer and Co-Founder at STARZPLAY, said:

“Our collaboration with e& Egypt marks an important milestone in expanding STARZPLAY’s presence in one of the region’s most promising markets. We are proud to offer e& Egypt customers an exceptional viewing experience that combines premium entertainment and exclusive sports content on one platform.”

He added:

“STARZPLAY continues to enhance its extensive digital library with a mix of global and regional productions, delivering a viewing experience that meets international standards of quality, variety, and usability. This partnership allows us to bring real value to audiences seeking world-class entertainment and sports in one place.”

Samer Mourad, Executive Vice President for Consumer Business at e& Egypt, commented:

“This partnership extends our ongoing efforts to deliver integrated digital experiences that meet our customers’ evolving needs. We’re offering a unique service that merges entertainment and sports content on a single, seamless platform.”

He emphasized that e& Egypt remains focused on expanding its digital ecosystem through innovative services that enhance customer experience, enrich entertainment options, and support the company’s strategy of enabling smart, modern digital lifestyles.

The agreement represents a significant step in expanding the collaboration between STARZPLAY and e& Egypt, reinforcing their mutual commitment to advancing the digital entertainment landscape. It also aligns with e& Egypt’s broader participation at GITEX Global 2025, which featured a series of strategic partnerships across telecommunications, technology, and innovation sectors.