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Star-studded lineup of Judges and Mentors Announced as Lexus Design Award 2021 Deadline Approaches.

Star-studded lineup of Judges and Mentors Announced as Lexus Design Award 2021 Deadline Approaches.

Lexus has unveiled its full register of judges and mentors for the Lexus Design Award 2021 and is telling developing designers that they have only a few days waiting to present their listings before the 11 October 2020 deadline. Now in its ninth year, the yearly design conference was founded as a global platform to train the next age of creators and offers a once-in-a-lifetime opportunity for skilled designers from all over the world..

The event’s judging panel has been created with the addition of Dong Gong, a known young Chinese architect, and Greg Lynn, a profoundly influential American architect and CEO of robotics company Piaggio Fast Forward. They connect the panel's returning judges Paola Antonelli, a renowned figure influencer and Senior Curator in the Department of Architecture and Design of New York's MoMA, and Simon Humphries, who heads Lexus’ Global Design.

The esteemed judging panel will choose one Grand Prix winner from among six finalists through Press Day at the prestigious Milan Design Week 2021. Their choice will be based on three principal principles of the Lexus brand: Anticipate, Innovate, and Delight, with importance on a design that leads to a better tomorrow. 

Lexus will announce the six finalists from thousands of records in early 2021, who will go on to participate in a workshop with world-class design experts working as mentors. Each will have invaluable experience as the mentors present direct, interactive leadership in producing prototypes that bring their ideas to life. This year's most innovative mentor is the artist and artist Sputniko!, whose innovative video and multimedia connections address technology's impact on society. She accompanies Nigerien architect Mariam Kamara, Dutch designer Sabine Marcelis, and American creative and manager Joe Doucet.

The mentorship program offers an exclusive product budget of up to JPY 3 million (over USD 25,000), allowing members to turn their concepts into functional prototypes that will be presented at the finale of Lexus Design Award 2021, listed to be held in April 2021. An individual winner will be selected after finalists present their models and ideas to the judging committee at the exhibition under the eyes of global media and guests.

“The Lexus Design Award represents our belief in providing the power of creativity to create a better future,” explained Kei Fujita, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation. “For about a decade, this novel platform has been revealing the brightest new talents and enabling them to turn their ideas into reality. Supporting the next age is an essential component of our drive to create Amazing Experiences and push the boundaries of what can be accomplished through bold design. I’d like to thank the global design community for taking the Lexus Design Award to their hearts and I am looking forward to seeing what innovations this year’s finalists will bring to Milan.”