Splash, the Middle East's largest high-street fashion retailer, has launched a brand new advertising campaign across the Middle East, featuring the recently appointed brand ambassador, Bollywood actress Jacqueline Fernandez.

Located in the region through print, outdoor and digital platforms, the new splash ads introduce the Sri Lankan beauty queen and Bollywood superstars gained significant visibility as Jacqueline becomes the first woman celebrity to be inducted into an airport in the kingdom.

The splash ad, which has gone viral and received worldwide recognition, shows Jacqueline wearing a fashionable contemporary outfit with a campaign slogan, 'Hala KSA'.

As a trend-setting style icon, Jacqueline follows a huge fan base in the region and represents the brand's versatility in its lineup of outdoor, TV and print ads.

Director - Landmark Group and CEO of Splash, Raza Beig, said: We are thrilled to have Jacqueline as the new face of Splash. The popularity of Splash's new ad in Saudi Arabia's Riyadh, Damam and Jeddahairports has added a new record to his name and the brand. She embodies everything that the brand stands for - beauty, impeccable style and agility. With Jacqueline connects very well with youth, the brand aligns well with the target audience.

Jacqueline was recently in the brand's first "See Now Buy" seasonal collection released at the Splashy-year Fashion Show in Dubai that allows all fashion lovers to instantly buy their favorite pieces off the runway. The new clothing line is available at the store and at the Splash online store at www.splashfashions.com