Leaders of Business and Technology are meeting to define smarter strategies for Businesses at smartcon 2015 Dubai - Leadership for a Data Driven Economy conference, happening on 23rd and 24th of November at Jumeirah Beach Hotel.

Under the patronage of Dubai Smart Government, smartcon, the most strategic gathering in the region with more than 400 private and public high profile attendees including C Level senior executives, global thought leaders and regional influencers for visionary and innovative content on Big Data, IoT, Disruptive Technologies, data-driven smarter decision-making including Smart Government & Smart Cities. SAS, the leader in analytics, is smartcons analytics partner.

Marcel Yammine, General Manager for Gulf and Emerging Markets at SAS, commented on their participation as smartcons analytics partners; Big data is driving the way modern and smart cities are functioning. Dubais initiative of becoming a smart city is integrated with how analysing big data help decision makers and government leaders make better judgements by driving efficient performance across different sectors such as banking, healthcare, IT and education among others.

As the events analytics partner, we, along with smartcon, are strategically positioning and advocating the role of innovation to achieve a data driven economy in the UAE. This event aligns with our aim of playing a key role in encouraging organisations in private and public sectors to incorporate innovation and data analytics within their core business strategy, Yammine added.

smartcon 2015 Dubai is enriched with three parallel sessions on the first day, such as Open Data & Big Data Driven Monetization, Mass Marketing to Digital Marketing and Effect of Big Data in Value Creation of Government Services. Registered attendees will also get the chance to have practical implementation tips and methods with workshops on the second day of the summit.

The one and a half day event hosts a unique mix of World's foremost thinkers and practitioners:
Mr. Alex Sandy Pentland Director of the MIT Human Dynamics Lab, Co-leader of the Big Data Initiative at World Economic Forum and Leader of the Independent Expert Advisory Group on the Data Revolution for Sustainable Development at UN (http://web.media.mit.edu/~sandy/)
Mr. Fadi Ghandour Co-Founder and Vice Chairman of Aramex and Chairman and Managing Partner of Wamda Capital
Mr. Amr Awadallah Founder and CTO of Cloudera
Ms. Ayesha Khanna CE0 & Co-Founder at Keys Academy, Director at Future Cities Group at the London School of Economics and Author of Hybrid Reality: Thriving in the Emerging Human Technology Civilization
Mr. Michael Wu Chief Scientist Lithium Technologies & Author of The Science of Social and The Science of Social 2