Samsung Gulf Electronics has announced that the 2023 TV lineup, consisting of the 77-inch Samsung OLED Smart TV and the 8K Neo QLED Smart TV, are now available for early order for customers across the UAE until April 22nd and exclusively on Samsung.com until April 2nd.

The announcement was made at the Unbox and Discover event, an annual platform featuring the launch of various new screen experiences and innovations from Samsung.
Powered by Samsung OLED technology, the newly introduced 77-inch OLED delivers bold contrast, vibrant colours and dramatic sound. On the other hand, 8K Neo QLED TV 2023 creates a cinema experience right at home. Both TVs feature high refresh rates that cater to demanding gaming environments and high-octane sports and movies on ultra-large screens without sacrificing picture quality. Function and form blend seamlessly in this 2023 TV lineup, with edge-to-edge screens, creative design and inobtrusive cable management.

Nikola Aksentijevic, Head of the Visual Display Division at Samsung Gulf Electronics, said: "Gulf customers have over the years chosen Samsung TVs to deliver memorable visual experiences. This year, we are offering even more value with our 2023 lineup. Our customers can enjoy their favourite shows and movies in sharp detail and incredible sound, powered by Samsung's advances in video and sound technology. "

Allowing more consumers to enjoy a premium TV viewing experience, Samsung Gulf Electronics is offering attractive rewards and benefits on select OLED and 8K QLED range for pre-orders on Samsung.com. GCC customers who order ahead of time will get exclusive discounts of up to 25% off inclusive of to a free Freestyle projector and a Soundbar on select purchases.

Best in-home entertainment powered by technology

Samsung combines technology and lifestyle to usher in a new era in home entertainment. The 77-inch OLED features Samsung's Quantum HDR OLED+, boosted by Quantum Dots, which delivers bold contrast, dramatic sound and vibrant colours while powerful AI processing technology transforms ordinary content into colourful 4K video. Meanwhile, Dolby Atmos audio provides immersive surround sound.

Samsung's Infinity One Design with Slim One Connect delivers an edge-to-edge screen, a slim and sleek profile and creative cable management that all combine to create an elegant, seamless aesthetic.

High-speed games and high-octane movies come alive thanks to the Motion Xcelerator Turbo Pro, which creates crisp 4K visuals at blazing-fast speeds up to 120hz, while Game Motion Plus goes up to 144hz with compatible PC-connected content.

The Samsung Neo QLED 8K delivers unparalleled picture quality and captivating sound. In addition, quantum Mini LEDs deliver a billion colours and intense contrast with 1.5 times more lighting zones than Samsung's Quantum Matrix Technology.

A powerful processor transforms content into stunning 8K, complemented by lifelike sound with Dolby Atmos, Object Tracking Sound Pro and Symphony 3.0.
The edge-to-edge 8K picture guarantees no distractions, with cables hidden from view with the Slim One Connect box.

In a recent survey by market research firm Omdia, Samsung again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment is attributed to the company's commitment to premium viewing experiences and user-centered design.
To watch Unbox and Discover 2023, click here.