The Roads & Traffic Authority (RTA) has actually received GCC delegates visiting the UAE to take part in the Gulf Traffic Week 2016 held during the period 13-17 March under the theme: Your Decision Determines Your Fate.

Engineer Maitha bin Adai, CEO of RTA's Traffic & Roads Agency, repeated RTA's readiness to share know-how with the concerned entities in GCC nations aiming to enhance processes & techniques utilized to raise the traffic awareness of community members. She noted that the exchange of experiences between the appropriate GCC bodies would contribute directly to the effectiveness & performance of traffic personnel.

Bin Adai examined the effective tasks & campaigns staged by the Agency throughout the last two years. She stressed on the excellent requirements adopted in the building of roadways, bridges and tunnel projects in Dubai, rendering it among the world's top city cities in the quality of roadways.

The stand of the RTA at Mall of the Emirates showed the current global strategies of traffic safety & awareness. The American university of Dubai hosted varied interactive events held by the Traffic & Roads Agency in partnership with the Dubai Police, Dubai Corporation for Ambulance Services, Dubai Civil Defence Department and Dubai Customs in addition to Nissan vehicles and a host of partners in vehicles & driving field. Events focused on raising the awareness of threats related to making use of telephone while driving. The recklessness shown by some youth to utilizing the smart phone in making calls or taking images raises the probability of traffic mishaps to an alarming level, which calls for cautioning youth against such risks.

Awareness brochures dispersed to university students cautioned against using the mobile phones throughout driving as the opportunities of dedicating a mishap boost 4 times when using the phone for making calls, and 23 times when utilizing the phone to make text during driving. The leaflets also mentioned that making use of the cellphone for just two seconds to write a word or record an image implies driving without taking a look at the roadway over a distance equal to half the area of a football pitch when driving at a speed of 96 km/h.

Events were kept in numerous schools in Dubai. The traffic awareness teams formed by the Traffic & Roads Agency commemorated the Gulf Traffic Week by displaying traffic models, relaying materials highlighting the threats related to the use of the mobile phone while driving through schools broadcasting systems, and forwarding leaflets about the Traffic Week to moms and dads.

Mega screens offered at Emarat petrol stations showed throughout the Week video about using smart phone throughout driving supported by data portraying the big threats presented to users of smart phone while driving.