Dubai, UAE; December 6, 2016: Having actually redefined the hospitality experience experience in Dubai, Rove Hotels, a contemporary mid-scale way of living hotel brand established by Emaar Hospitality Group, has actually opened its second property in Dubai in the heart of the city assuring an authentic, novel, and culturally promoting friendliness experience.

Rove City Centre, under Rove Hotels, a joint venture of Emaar Properties and Meraas Holding, opens adhering to the successful launch of Rove Downtown Dubai, beside The Dubai Mall and the Dubai International Financial Centre. 7 Rove Hotels have been announced with three more to open up by 2020 taking the overall number of Rove Hotels in Dubai to 10, adding an overall of over 3,700 areas, in the nick of time to support Expo 2020 Dubai.

With a distinctive design scheme and a new art showcase that draws ideas from its surroundings yet being true to the Rove Hotels brand worths, Rove City Centre has an unique place in Deira by the historic Dubai Creek, just 10 mins from the Dubai International Airport, and in strolling distance of City Centre Deira and the Dubai Creek & Yacht Club.

Featuring bustling souks to modern shopping malls and acting as the home of numerous governmental head offices, Deira is a lively center of the city. The close distance to the airport terminal and the abundant cultural experiences that wait for guests make it an ideal location for Rove City Centre.

The 270-room extremely design-influenced hotel, that will particularly interest culturally inclined travellers as well as business guests, available to spectacular sights of Dubai's original trade hub by Dubai Creek. It is embeded in an extremely interesting location defined by the souks, historical residences and traditional dhows that underscore Dubai's cultural identification. Rove City Centre is thus a fitting homage to the brand significance of Rove Hotels of Exploring Without Borders.

Chris Newman, Chief Operating Officerof Emaar Hospitality Group, said: "Rove Hotels has developed a new identification with our focus on delivering very appealing social experiences. With today's travellers seeking even more value from their hotel remains, the midscale recommendation that we provide is ideally suited for the new generation. Rove Hotels not just supports Dubai Tourist Vision 2020 by offering a novel,home-grown hotel concept in the midscale field however will likewise fulfill the anticipated demand from global visitors throughout Exposition 2020 Dubai."

He included: "Rove City Centre celebrates all the value differentials that are today synonymous with the brand name ideology of Rove Hotels. It is located in an extraordinary location that ensures our guests the benefit of enjoying world-class retail, an option of recreation quests, as well as a trip right into the heart of Dubai's rich cultural heritage. It supplies on the pledge of a hotel brand influenced by the city of Dubai.

However, it additionally has its distinctive identity that is celebrated in its selection of city art and other social experiences. This will certainly be main to all Rove Hotels - where each hotel will certainly have a clear design and cultural context yet cling the Rove Hotels brand name values."

#Location

Encouraging communication and exploration of the city, Rove City Centre lies beside Dubai Creek and is in short walking distance from the Dubai City Centre City Terminal. Visitors have the chance to indulge in retail therapy at their comfort with the mall situated a rock's get rid of. They could likewise participate in varied golf and marine quests at the Dubai Golf and yacht Club.

#Comfort #Space

Rove City Centre is influenced by its local environment and an uncommon Dubai. The 270 areas lie on 9 floorings and each space has a 48-inch interactive TV screen with a smart media center - a best fit for the tech-savvy visitor.

All rooms are outfitted with free Wi-Fi gain access to, developer cushions, sofa beds for extra guests, a convenient mini-fridge, a large secure, and a contemporary washroom with power rain showers. Perfect for families, 30 percent of all spaces in Rove City Centre are interconnecting. The hotel's communal locations consisting of the Lobby Lounge and the all-day dining restaurant The Daily will appeal to visitors as enhancing conference rooms.

#Convenience

Rove City Centre uses smart services for the modern visitor consisting of self-check- in terminals and the benefit of late check-out at 2pm. A 24-hour gym, a welcoming pool and sunlight deck cultivate a relaxing environment. The hotel likewise has a 24-hour self-service Laundromat, store convenience store, travel luggage shop areas and safety deposit boxes, all including in the fuss-free lifestyle of its visitors.

#Dine at The Daily

A social hub, Rove City Centre features The Daily, an all-day neighbourhood hangout where you could eat in or grab and go with high quality coffee and healthy globally inspired food served till late.

#Art @Rove.

Rove City Centre, similar to its predecessor, commemorates local society with a spin. Celebrating the metropolitan theme, it will certainly have a cabinet of inquisitiveness, and several phenomenal art functions that offers the hotel an unique art appeal. Vintage photos and illustrations, are on display, all of them showing Dubai's social identity.

#Meet & Network.

Rove City Centre offers versatile set-ups for meetings and occasions with well-connected conference rooms.Guests could choose their area of selection for meetings, digital hangouts, networking occasions, which can be booked by the hour. A Pit Stop is additionally used for even more kicked back gatherings. Lunch choices during conferences consist of grab and go, or eating at the area hangout. Coffee, tea and water are given free of charge.

Rove Hotels is defined by simplicity, flexibility, authenticity and fuss-free service. The properties are for the modern-day nomad who roams easily, looking for every nuance of the city's society and modern identification however just as, for those that travel for business or leisure. Its unique positioning makes it the go-to location for the worth conscious visitor or the Rover.