Sports & Championship

ROSHN Group, Saudi Arabia’s premier multi-asset real estate developer and a Public Investment Fund (PIF) company, has joined LIV Golf as a Global Pillar Partner for 19 international tour stops across the 2025 and 2026 seasons. This strategic collaboration marks a significant step toward modernizing golf and boosting its global appeal, with a special focus on youth development and community engagement.

The partnership aims to increase youth access to golf and encourage talent development through education and sports initiatives. These goals are being advanced under the umbrella of LIV Golf’s “Potential Unleashed” program, aligned closely with ROSHN Group’s YUHYEEK corporate social responsibility (CSR) strategy.

Launch of the 'Rising Stars' Golf Program

At LIV Golf Andalucía, the partnership launched the “Rising Stars” program, a first-of-its-kind initiative that will select and train up to 20 young Saudi golfers over a six-month period. These talented youth will receive mentorship from professional LIV Golf players and benefit from a Saudi-based training curriculum.

The program includes:

• International travel to LIV Golf UK and US events in 2025

• Preparation for professional-amateur events in 2026

• Personalized coaching and mentorship in Saudi Arabia

Expanding Global Sports Commitments

This collaboration builds on ROSHN Group’s growing portfolio of global sports sponsorships. The company has previously supported:

• LIV Golf Jeddah (2022, 2023)

• LIV Golf Riyadh 2025

• Formula 1 Saudi Arabian Grand Prix

• ROSHN Saudi League (Saudi Arabia’s top football league)

• Al-Ittihad FC

The group is also playing a pivotal role in Saudi Arabia’s preparations for the 2034 FIFA World Cup, including the development of two world-class stadiums.

“This partnership reflects ROSHN Group’s long-term vision to contribute to Saudi Arabia’s sports ecosystem and to build vibrant, inclusive communities,” the company stated.

Elevating the Fan Experience

As part of this global partnership, LIV Golf fans will be offered exclusive hospitality experiences, B2B hosting opportunities, and interactive on-site activities at select tournaments throughout the summer. These include:

• LIV Golf Andalucía

• LIV Golf UK

• Three LIV Golf events in the United States, including the season finale in Michigan

This global engagement aligns with both organizations' commitment to innovation, accessibility, and talent development in the sporting world.

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