Sometimes the whole world is getting united as an extensive community; the significance of family continues to be predominant. This Ramadan poses the possibility for families to come together in the spirit of season and support one another as has been carried out for the previous months. The advantages of doing so have been seen around the board, with parents espouse home-learning and entertainment for their little ones, children showing enormous patience and understanding in an ever-evolving situation and people throughout the world admire their loved ones a little more. International brand Betty Crocker is deciding to celebrate this sense of togetherness, by inviting one and all into the kitchen this Ramadan, acknowledging The Kitchen is for Everyone.

Following the change of over 20 million packs throughout 40 products, influenced by eight year old Sultan, who find out that the Arabic language used in the instructions addressed only females, the baking giant is now looking to take a step forward. It is advocating the fact that The Kitchen is for Everyone, by a social media led challenge, inviting all, regardless of age, gender or occupation to step up and step into the kitchen. Not only is cooking a great skill to be picked up, it is also a way for many to relax and be creative, and when done in the company of cherished ones, provides the opportunity to create unique memories.

There are huge positive impacts to be experinced from experimenting in the kitchen, and we wanted to combine this with the robust sense of community we have been observing in the region over the previous months. Via recognizing that The Kitchen is for Everyone, we need to share the ideals of equality and inclusivity that are so essential to us. Our products have been important to bakers, professionals and amateurs alike, for years, and we need to enlarge our support in the kitchen to everyone, lending to the spirit of togetherness this Ramadan, stated Ali Akhtar Shaikh Commercial Director MEA & Marketing Capabilities Director Asia Middle East Africa.

The Kitchen is for All campaign looks the brand inviting the entire family to get involved in the baking process, from everyday dinners and desserts, to special occasion feasts, to be enjoyed during Iftar.