Pinar Food and Beverage Group has additional solidified its market management in the UAE and the rest of the GCC region after a recent market report revealed significant market share for its popular Pinar labneh brand in 2015. Current figures from Air Conditioning Nielsen 2015 retail audit file exposed that the item represented 37 per-cent in the UAE, 52 per cent in Kuwait and 28 per-cent in the Kingdom of Saudi Arabia in regards to value. The Group's continual leadership is a concrete outcome of its continuous drive to introduce ingenious food products to the GCC market and achieve the highest level of customer satisfaction across the area.

Pinar's local market share is anticipated to increase in light of the business's aggressive growth plan. The technique is focused on additional expanding the distribution of its foodstuff throughout the GCC countries.

Arda Cenk Tokbas, General Manager, HDF FZCo, Pinar's local office, said: "The regional food market, is rapidly increasing simultaneous with its thriving population. We are looking at further broadening our operations and market presence as a presentation of our dedication to contribute to the GCC's further advancement.

By early 2016, Pinar achieved another milestone after winning the Product of the Year award for the second consecutive year. Like last year, a committee making up market specialists selected Pinar as one of the finalists this year.

"The results of the TNS survey extremely reflect our consumers' trust and confidence in our brand. Additionally, it demonstrates our dedication to continually offer exceptional items to our target audience. We extend our thankfulness to our devoted customers for their steadfast support. Motivated by their loyalty, felt confident that we will remain to measure up to our objective and deliver on our commitment," Tokbas included.

Pinar Food & Beverage Group, a subsidiary of Yasar Holding, is a widely known food and beverage manufacturing business from Turkey. The Group developed HDF FZCo, likewise a subsidiary of Yasar Holding, in Jebel Ali Free Zone in Dubai as its local office. It was the very first to introduce the Turkish labneh, long-shelf life labneh, flavored labneh, and items with ingenious product packaging such as part- and family-sized pails to the GCC market.