Pepsi Takes Saudi National Achievements to the Global Stage with #I_Am_Saudi Campaign
Following the successful introduction of the Pepsi Generation after generation, yet the heart is one brand campaign, which saw eight Saudi nationwide symbols showcased in an effective and innovative movie that celebrated Saudi pride, Pepsi released the project's stage: "#I _ Am_Saudi", on billboards across Times Square in New York City.
The campaign brings on board a few of Saudi Arabia's biggest icons via a documentary that highlights their success. Provided by hip-hop sensation Qusai, the three showcased Saudis are Emad AlMalki, World Karate Federation Grand Winner; Raha Moharrak, the first Saudi Seven-Summits-accomplished athlete, and Mishaal Ashemimry, the first aerospace designer in the GCC to design rockets for Mars objectives.
Mentioning the new campaign, Hossam Dabbous, MENA Vice President, Beverage Category, PepsiCo said: "Being Saudi is a source of pride for every national. We are honored to commemorate being part of the Kingdom's heritage for more than 60 years, by exposing the unbelievable accomplishments of the four Saudis highlighted in our '#I _ Am_Saudi' campaign. Our hope is to spread a message of positivity and support, to motivate future generations - in Saudi Arabia in addition to across the world - to get to past their very own expectations and to attain their dreams."
The #I _ Am_Saudi campaign intends to motivate Saudi nationals to break barriers and be bold leaders while contributing to society and financial development, as per Saudi Vision 2030.
" Aside from being a resource-rich nation, Saudi Arabia's a lot of beneficial property is its people," discussed Dabbous. "Saudi Vision 2030 has equipped an entire generation to check out new avenues and come to be pioneers in the Kingdom."
Emad AlMalki said: "Just what Pepsi is doing to shine a light on Saudi nationals reveals the brand's longstanding dedication to the Kingdom, which spans more than 6 decades. It likewise establishes a criterion for private firms in Saudi Arabia to support nationwide pride."
Raha Moharrak said: "I am proud to be showcased in a project that supports Saudis and in particular ladies achievers, who have actually damaged barriers since they think absolutely nothing is impossible."
"The I_Am_Saudi project permits us to provide a photo that sustains Saudi Vision 2030 in developing that the solid future and its potential lies in its people and just what they desire construct out of themselves," added Mishaal Ashemimry.
For over six years, PepsiCo has supported talent in the region throughout all industries. Via this brand campaign, the company aims to emphasize the immense potential of Saudi ability to influence generations ahead. Enjoy the docudrama, and sign up with the #I _ Am_Saudi conversation on the Pepsi Arabia Facebook and Twitter pages.
