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Business 1 min read 28 views

Pepsi celebrate World Emoji Day

#PEPSIMOJI-- Why say it in words when you can "Say It With Pepsi "? In celebration of World Emoji Day on July 17, Pepsi introduced a new PepsiMoji-filled video to demonstrate how emojis-- a genuinely international language-- can be utilized to communicate in ways that traverse boundaries.

Pepsi has actually taken the world's global language-- emojis-- offline in an aesthetically striking and socially sharable campaign, inviting customers to "Say It With Pepsi ." PepsiMoji designs can be discovered on cans and bottles of Pepsi throughout the GCC along with in more than 100 markets worldwide, presenting a provocative and fresh take on the cultural phenomenon of emojis. The project was presented to the region by popular vocalist and star, Saad Lamjarred.

The PepsiCo Design & Innovation Center produced more than 600 PepsiMoji designs for a universal language system for the brand name. To experience and unleash the complete range of the PepsiMoji catalogue, download the PepsiMoji Keyboard App for free on the Apple App and Google Play stores.

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