Omoda & Jaecoo, a leading automotive brand dedicated to innovation and the future of mobility, has officially launched its operations in the United Arab Emirates (UAE). Establishing Dubai as its regional headquarters, the company aims to serve the entire Middle East market, setting new standards for smart mobility with a strong focus on customer experience and seamless integration with modern lifestyles.
The exclusive launch event, held at Armani Hotel Dubai, was attended by high-profile dignitaries, over 300 guests, and representatives from both public and private sectors, including media professionals and social media influencers. The event underscored the brand’s commitment to innovation, sustainability, and redefining mobility beyond traditional vehicles.
Beyond Car Sales: Delivering Smart Mobility Solutions
Omoda & Jaecoo's entry into the UAE market is not merely about selling vehicles but about fulfilling a genuine demand for smart, stylish, and sustainable mobility solutions. With an emphasis on cutting-edge technology, environmental sustainability, and adventure-ready design, the company seamlessly blends futuristic aesthetics, artificial intelligence (AI), and innovative engineering to deliver an unparalleled driving experience.
Shawn Xu, CEO of Omoda & Jaecoo Global, emphasized the strategic importance of the UAE in the company’s global expansion plans.
"The UAE is a pivotal market in our global expansion strategy. It is not just a regional market but a hub for innovation and progress in mobility. Omoda & Jaecoo is not just about manufacturing cars—we are creating added value, redefining lifestyles, and shaping the future of driving. Our vision puts the customer at the core of everything we do, ensuring that every drive is an immersive experience connected to the future."
Designing the Future of Mobility
The company’s philosophy revolves around design innovation and smart technology, spearheaded by Peter Matkin, Chief Engineer at Jaecoo.
"Our mission is to push the boundaries of automotive design and create vehicles that align with modern lifestyles. The sleek, futuristic design of Omoda and the rugged elegance of Jaecoo offer the perfect blend of art and engineering, delivering an experience that merges technology, luxury, and adventure."
Launch of Three Flagship Models in the UAE
At the launch event, Omoda & Jaecoo introduced three high-performance models, tailored to meet diverse lifestyle needs:
1. Omoda C5: The Dynamic Smart Crossover
A compact and futuristic crossover, inspired by the concept of "Art in Motion".
- Engine: 1.6 TGDI, 197 hp
- Transmission: 7-speed DCT
- Acceleration: 0 to 100 km/h in 7.9 seconds
- Key Features:
- L2+ ADAS driver assistance systems
- 12.3-inch digital display
- Sony 8-speaker sound system
- 50W wireless charging
2. Jaecoo J7: The Robust Yet Elegant SUV
An off-road capable luxury SUV combining rugged performance and advanced safety.
- Engine: 1.6 TGDI, 197 hp
- Transmission: 7-speed DCT
- Drivetrain: AWD with seven terrain modes
- Key Features:
- High-strength steel body with AEB, ACC, BSD, ELK safety systems
- 14.8-inch touchscreen
- Snapdragon 8155 chipset
- Sony 8-speaker sound system
- 50W wireless charging
- Heated and ventilated leather seats, panoramic sunroof, 540° transparent chassis
3. Jaecoo J8: The Luxury Off-Road Powerhouse
A premium 4x4 SUV, engineered for superior performance on and off the road.
- Engine: 2.0 TGDI, 261 hp
- Transmission: 7-speed DCT
- Drivetrain: VECTOR AWD with 7 driving modes
- Key Features:
- Active CDC suspension
- Nappa leather seats with massage function
- Sony 14-speaker premium audio
- AR HUD heads-up display
- ADAS advanced safety systems with 10 airbags
Commitment to Innovation and UAE Market Growth
With a presence in 34 global markets, Omoda & Jaecoo is one of the fastest-growing automotive brands worldwide. Backed by Chery Group, China’s largest car manufacturer, the brand is committed to delivering smart, sustainable, and customer-centric mobility solutions.
To ensure seamless logistics and after-sales support, Omoda & Jaecoo has invested in a 12,000-square-meter regional spare parts distribution center in Jebel Ali Free Zone (JAFZA)—the largest hub for Chinese automotive spare parts in the Middle East. Through its strategic partnership with Maersk, the company guarantees 100% spare parts availability and 24 to 48-hour delivery times, reinforcing its commitment to superior customer service.
Shaping the Future of Mobility in the UAE
With its official UAE launch, Omoda & Jaecoo is poised to redefine the future of mobility, offering a driving experience centered around cutting-edge technology, sustainability, and customer-focused innovation.
Shawn Xu concluded:
"Our vehicles combine technology, sustainability, and user-centric design to deliver a transformative mobility experience. Establishing our regional headquarters in the UAE is just the first step in our expansion across the Middle East."
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