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Nielsen Launches Smartstore in UAE

Nielsen, a global measurement and information analytics company that gives one of the most complete and trusted on sight available of consumers and markets worldwide, has included a new product service to their Consumer toolkit. SMARTSTORE is a creative and unique remedy which assists merchants and manufacturers get closer to shopper behavior at the moment of reality and uncover "Just what's Next".

The solution enables stores to determine, assess and optimize a variety of retail ideas for sale and revenue, based upon how target shoppers respond right now of reality, in any kind of store layout. It aids determine the effectiveness of Point of Sale Merchandise (POSM) based on exactly what customers See, Think and Do.

SMARTSTORE is created to drastically transform just how the industry conducts shopper research study by producing an extremely practical and immersive simulation of a 3D, 360 total store environment. Testing in an online atmosphere gets rid of the unnecessary threat of trial-and- mistake execution since things could be developed thus supplying sellers with expense, time and versatility.

Sue Temple, Executive Director, Nielsen Shopper, said, "This solution has been created making use of the current virtual reality technology available and adjusting it to develop a unique, completely immersive consumer research study and retailing solution. We have partnered with our clients with our SMARTSTORE growth process in pilot projects over the last numerous months to earn certain it meets their needs as we bring SMARTSTORE to life. We are excited with today's launch and wish this will certainly drive greater insights right into shopper practices right now of fact and develop collaborative partnerships between retailers and makers in the UAE."

SMARTSTORE builds an live environment, creating several scenarios to offer extensive analytics of buyers' experiences (monitoring consumers' head, eye and feet movements, 3D warm maps, and so on) This likewise drives budget-friendly research costs for stores with the Attention, Appeal, Action framework, hence constructing self-confidence in industrial results and quantifiable ROI on research investment.

" The challenging market environment has stimulated modifications to consumer shopping mind-sets and practices. With buyers progressively justifying their spend, in-store execution and customer activation take centre stage. It is essential that suppliers and brand name owners recognize in-store shopper practices and concerns, in order to lure them with the best offering," claimed Arslan Ashraf, Managing Director, Nielsen. Arabian Peninsula & Pakistan. "The intro of SMARTSTORE is a testimony to our innovation capabilities. This cutting-edge solution enables our clients to project outcomes which are close to fact and prepare for what's next in order to win in the marketplace."

ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global dimension and information analytics company that offers one of the most full and trusted sight readily available of consumers and markets worldwide. Our technique marries exclusive Nielsen information with various other data sources to help clients around the world recognize what's happening currently, exactly what's taking place next off, and how to finest act upon this knowledge. For more than 90 years Nielsen has supplied information and analytics based on scientific rigor and innovation, continually developing new means to respond to the most vital questions encountering the media, advertising and marketing, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has procedures in over 100 nations, covering greater than 90% of the world's population. For additional information, see www.nielsen.com.

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