The sun is the source of all energy, and it brings with it many benefits, from sustaining photosynthetic life to aiding the production of vitamin D in humans. However, as with most biological processes, there is a balance; sun exposure is good, but there is a limit, and too much sun exposure can be harmful, especially for the skin.

Any time we are going out in the sun, our skin is exposed to UV radiation. Immediate and long-term cumulated UV exposure leads to inevitable visible skin alterations (if not prevented), especially on the face and hands as these areas often get the most exposure.

For more than 100 years, Eucerin experts have been studying the needs of skin in all its facets including sun protection which is a key area of focus for the brand. The new Eucerin Transparent Sun Spray SPF 50 is highly effective photostable UVA/UVB-protection filter system with TinosorbS SPF 50. The product includes cellular protection with Licochalcone, a powerful antioxidant that shields the skin cells against damage caused by free radicals. It also contains special liquid UV-filters in an ultra-light formula for instant absorption. The sun protection formula is water resistant, non-greasy/ non-sticky, and suitable to use on all types of skin.

Speaking about the importance of sun protection for the skin, Professor Thierry Passeron, Dermatologist from the University Hospital of Nice said: Feeling safe under the sun means being able to have outdoor activities with an effective protection against short term and long term side-effects of chronic sun-exposure. It is highly recommended to apply sun protection generously before sun exposure and reapply frequently, especially after swimming, toweling and sweating to maintain the original protection.

Free from preservatives, emulsifiers and parabens, Eucerin Transparent Sun Spray SPF 50 is a medically proven formula. The efficacy and tolerability is clinically confirmed for all skin types including acne skin, acne-prone skin and hairy skin.

Eucerin Transparent Sun Spray SPF 50 is available in pharmacies across the region for AED 119.