Inspired from the work of well-known artist Damien Hirst, Snapchatters can now discover a new innovative canvas using the power of augmented reality (AR). The new Snapchat lens enables anybody to make their own “Spin” artwork in Hirst’s signature style right from home, pouring digital paint on a spinning canvas with thousands and thousands of possible combinations.
In place of a live art exhibition, Snapchatters can submit their creations to “Our Story” so that the entire Snapchat community can see what they’ve made, developing a composite digital gallery of Spin paintings.
Snapchat has additionally teamed up with Partners in Health on this experience to help their COVID-19 relief efforts. Partners in Health are a social justice organization working to assist susceptible communities in the course of the pandemic and provide care for hundreds of thousands of sufferers worldwide.
Commenting on this collaboration, Hirst said: "It's outstanding to be working with Snapchat on this totally mega spin art lens and making it viable for millions of people to make their own spin paintings right from their phones. I'm so happy that this partnership additionally supports Partners in Health, a terrific and forward-thinking company that helps communities in developing countries across the world copes with the devastating impact of COVID-19."
Hirst first started experimenting with spin art in 1992, and at the first exhibition of the series, all gallery visitors have been invited to make their own free drawings on a spin drawing machine made from a drill; democratizing the experience of making art.
The collaboration with Hirst is part of the wider Snap X Artists platform in which Snapchat companions with international artists who have helped illustrate the magic of how the digital and the physical worlds can come together.