The National Media Council (NMC) launched the "Self-Follow up" programme at the Abu Dhabi International Book Fair 2018, enabling publishers to review publication web content and enhance circulation. Introduced in a press conference held today (Sunday, April 29, 2018), at the NMC's pavilion at the Fair, the programme looks for to boost the competition of the publishing market in the UAE, and satisfy the Council's aspirations for a thriving publishing industry.

Existing at the launch event were reps of releasing homes, libraries, publishing presses, distributors, and media electrical outlets, where the NMC sought to familiarise them with the programme, which seeks to produce best-in- class content; boost efficiency and effectiveness; empower the economic sector and include it in setting guidelines; decrease the moment it requires to complete deals; and boost the service offered to clients.

The program will additionally see the National Media Council carry out training sessions for authors, bookstores, and distributors, in order to help them use the Self-Follow up programme to assess the books they want to distribute, according to the requirements set by the media web content system and the age classification system.

His Excellency Dr Rashid Al Nuaimi, NMC's Executive Director of Media Affairs, said: "At the National Media Council, we strive to sustain the publishing industry and upgrade media content in the UAE. The new 'Self-Follow up Department is set to enhance the book blood circulation service and the wider posting industry. It will certainly also enrich guide market, and involve the private sector in setting and achieving usual methods that advertise the national publishing industry."

He included: "The Self-Follow up programme is expected to achieve several outcomes including: reducing time invested in transactions; introducing a "Self-Follow up Department" (inner and exterior material quality); and launching a secret customer programme."

The Council has established a number of needs for establishments to register in the "Self-Follow up" program, consisting of: Commitment to media web content criteria; property of a valid media license from the National Media Council; nominating two or more of its workers to pass the training seminars arranged by the NMC to instruct them on the best ways to make use of the programme; and guaranteeing the prospects are fluent in both English and Arabic.

The programme targets 17 different categories of publications, consisting of children's publications, recipe books, publications on designing, dictionaries, pregnancy and childcare books, academic books, and entertaining publications.