Multiply Group PJSC (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, has signed a Memorandum of Understanding (MoU) with Saudi Media Company (SMC) to collaborate on the development of next-generation AdTech and AI-powered media solutions aimed at transforming the digital advertising landscape in the Middle East and North Africa (MENA) region.

This strategic partnership reflects the shared commitment of both entities to strengthen their market position in the region and globally, aligning with Saudi Arabia’s Vision 2030, which places digital transformation at the core of national development.

The MoU outlines a joint roadmap to:

Samia Bouazza, Group CEO and Managing Director of Multiply Group, stated:

“Multiply Group’s partnership with Saudi Media Company positions us at the intersection of technology, data, and cultural understanding. Together with SMC, our aim is to explore new models of multimedia monetisation—using data and technology aligned with audience behaviours across the MENA region.”

Mohammad Al-khereiji, Chairman of SMC, emphasized the transformative nature of the partnership:

“This partnership marks a strategic step in strengthening SMC’s position as a global leader in media, advertising, and technology. Through this collaboration, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest digital innovations.”

By investing in cutting-edge AI and digital platforms, Multiply Group and SMC aim to revolutionize advertising effectiveness, improve value delivery to clients and partners, and lay the groundwork for sustainable long-term growth in the global media ecosystem. The partnership underscores a united effort to redefine digital advertising in MENA, offering smarter, scalable solutions tailored to a rapidly evolving market.

Multiply Group SMC partnership AdTech MENA innovation AI in advertising media technology UAE Saudi digital transformation Vision 2030 programmatic advertising Middle East