The global tea and coffee business is expanding with coffee drinkers alone investing US $ 85 million a year to get their fix. As consumers create a thirst for premium preference and luxury experience, particularly between East, companies are significantly needing to diversify their offerings to bring in today's discerning drinkers.

That is inning accordance with market research leader Euromonitor International, which reports that consumer demand for preference, item knowledge and luxury experience is driving the development of professional teas and coffees in the MENA region, which accounts for 8 per cent, or United States $6.5 billion, of the world's coffee market.

Euromonitor anticipates the hot drinks market will grow by 5.2 per cent in the region over the following 5 years, more than double the global standard of 2.4 percent, as consumers with high spend per capita raise their consumption of high quality coffee. These evolving consumer preferences and trends will be front and centre at the Beverages sector, one of 8 specialized sectors showcasing in the brand-new sectorised layout at Gulfood 207, the 22 nd edition of the world-leading food and drink exhibit that will run from 26 February to 2 March at Dubai World Trade Centre.

Greater than 480 exhibitors from 40 countries will certainly be represented in the Beverages sector in 2017. With more than $544.5 million invested in coffee in the UAE yearly, one brand name keen to show how it keeps pace with critical customers is UAE-based Coffee Planet.

" Coffee culture has boosted considerably in the Middle East, making it among the fastest expanding markets worldwide for coffee intake," claimed Rob Jones, Coffee Earth Managing Director. "We have actually observed first-hand how customers' knowledge and appreciation permanently top quality coffee is constantly boosting as they take a rate of interest in flavour, origin and developing approaches utilized to develop their cup of coffee. We satisfaction ourselves in dealing with all kinds of customers from foodservice to retail.

" Differentiation is important and coffee top quality is one action that visitors will use when taking into consideration the overall criterion of their experience. We remain in the process of checking out new options with coffee products, including single origin specialized Arabica coffees. We are currently working on our new cool mixture and nitro coffees to further highlight our capability to earn the latest specialized coffees that our customers are asking for.

" This exhibit is the ideal platform to strengthen our position as a coffee solutions leader, while providing the opportunity to discover new markets and discuss finest methods. The event additionally influences technologies for the fast-growing coffee industry."

Tea trends will additionally get on the agenda during Gulfood 2017 and with tea enthusiasts taking more of an interest in source and preference Unilever Food Solutions (UFS) will certainly showcase its Tea Company idea and premium brand name Pure Leaf.

Lucas Dollfuss, of The Tea Company by UFS, said: "Pure Fallen leave is a tea option suitable for five-star hotels,high-end restaurants, and airline companies for very first and business course. It is made from single-origin tea leaves, rainforest alliance certified, and offered in either silk pyramid tea bags or costs loose tea. "tea leaves, has every little thing for critical customers: preference, origin, wellness benefits and sustainability.

The primary function of UFS is to supply not simply products, but additionally a variety of services that are created specifically for professionals.

" An exhibit such as Gulfood provides us the chance to display our costs products and the sectorised layout indicates we will currently obtain quicker and simpler accessibility to our clients and potential new business."

Trixie LohMirmand, Senior Vice President, Exhibitions & Events Administration, DWTC, said: "With growing global beverage sales and altering consumer fads, countries and firms recognise the value of building brand-trust. The new sectorised layout of Gulfood 2017 will bring about even more comprehensive market understandings and pattern understanding.

" The sectorisation marks a new era for Gulfood as it produces better availability for visitors that are able to get straight to their target sector and make more efficient use of their time by examining quality and benchmarking rates in particular sectors. This consequently increases trading potential for exhibitors."

Trendy 'much healthier' soft drinks growth

The Beverages section will certainly also place a hefty focus on sodas, with the global soft drinks industry valued at US $262 billion, inning accordance with IBIS World's Global Soda & Bottle Water Production study.

In the MENA region, efficiency beverages, functional drinks and lowered sugar and 'superfruit' juices get on the rise many thanks to an increasing youth populace, expanding Middle Class and a need for even more modern, amazing sodas, asserts Euromonitor International.

One exhibitor eager to reveal its importance in a fast-changing market is UAE-based National Trading & Developing Est (NTDE), the firm behind the preferred Vitaene C beverage.

" Our busy lifestyles don't enable us to keep healthiness and keep our everyday nutritional consumption in check. Vitaene C has actually assisted customers obtain vitamins in a less complicated and satisfying means," claimed Vahid Hosseini, Group Communications Manager at NTDE.

" Vitaene C is a healthy energy beverage as it is packed with the daily-recommended requirement of 100 mg of Vitamin C, B2, B6 and B3 (Niacin), active ingredients for metabolism and power production and your immune system. The effective mix of these vitamins makes Vitaene C a healthy replacement for soft drinks, coffee and tea, and a terrific beverage for youngsters too!"

Another brand anxious to show how it remains abreast of consumer tastes is US-based performance drink maker Hype. Hype Energy is a variety of energy drinks dispersed in over 45 nations throughout the world.

"Gulfood provides a unique opportunity to display our complete item variety to a highly-focused trade audience seeking new flavours and innovative sugar-free and reduced calorie products that fulfill consumers' altering choices," said Bertrand Gachot, Chief Executive Officer, Hype Power Drinks.

"Following really effective previous trips at Gulfood, our target this year is to recognize new representatives which boast wide global networks of significant retailers. We are sourcing representatives that could expand the Buzz Energy brand into high potential growth markets and further boost our global sales," Gachot added.

Drinks is just one of the 8 committed sectors featuring as part of the developed sectorised layout for Gulfood 2017. With a focus on finished food and drinks, the various other dedicated sectors are Pulses, Grains & Cereals, Meat & Chicken, Dairy products, Power Brands, Health, Wellness and Free-From, and World Food.

Gulfood 2017 will include 120 national structures consisting of first-time participants from as away as Malta, Finland and Slovakia. The program will also see hundreds of worldwide heads of state, preachers, government authorities and ratings of national trade associations anxious to ink profitable bi-lateral trade contracts among 10s of countless anticipated visitors. Gulfood 2017 will certainly hold greater than 5,000 local, regional and international companies from 120 nations displaying thousands of hundreds of finished food and drink products.

Gulfood 2017 is a trade event open purely to business and trade site visitors. The show is open 11am-7pm from February 26 to March 1 2017 and 11am-5pm on March 2 2017. Site visitors can buy ticket on website for AED350.