As part of its ongoing mission to end up being the options carrier of option for small and medium businesses in the UAE, Microsoft Gulf has actually handled the function of special innovation partner at the SME World Summit 2016, to be held at Atlantis, The Palm, Dubai on 15 March, 2016.

This collaboration echoes Microsoft's commitment to the UAE's nationwide vision of promoting entrepreneurship and innovation by equipping organisations with the most recent technology tools and solutions to drive the economy forward.

The event will include a keynote address by Microsoft representative Tareq Hijazi, Director, Small and Mid-Market Solutions and Partners Group, which will brighten the many chances accorded to SMEs through the adoption of modern work environment solutions. The top will likewise feature a panel discussion where delegates can acquire insights from Haider Salloum, SMB Director, Microsoft Gulf, on the numerous competitive advantages available to companies that take advantage of technology astutely.

Microsoft will display its newest Windows 10 os and its cloud tools at the event on a large range of latest gadgets from OEM partners. Developed with business owners and start-ups in mind, the latest suite of Microsoft technologies is focused on bringing enterprise-level computing to organisations of all scales. Now SMEs can construct a truly linked and enabled office that puts mobility at the heart of business operations.

Microsoft will also hold a devices session throughout the top targeted particularly at SMBs, where participants will be able to see first-hand simply how flexible Windows 10 is. The session will focus on the flexibility of the brand-new OS from its ability to live and breathe freely on any device, to its enterprise-grade security capabilities, which simplify the protection of corporate infrastructures, from the smallest client-server LANs to the largest global networks.

Small and medium business remain an essential element of the UAE's future success, presently contributing over 60 % of the nation's non-oil GDP, according to federal government figures. In light of the government's more price quotes-- that this contribution will grow to over 70 % by 2021-- Microsoft is anticipating a future as a trusted partner at the forefront of this development, gearing up companies with powerful technology tools that enable them to achieve more.