Microsoft today announced the visit of Samer Abu Ltaif as the president of its Middle East and Africa (MEA) region.

Abu Ltaif, that joined Microsoft in 2004, has actually held numerous senior roles within the organisation consisting of regional director for venture and partner group throughout MEA. Most recently, he was the Regional General Manager of Microsoft Gulf. Throughout his tenure, he led site Microsoft efforts aimed at empowering federal governments and people via innovation, changing education, boosting SME development and entrepreneurship; all to boost the region's global competitiveness and innovation. Abu Ltaif played a key duty in growing Microsoft's visibility in the Gulf and creating the company's environment of over 1,400 channel partners.

His vision for Microsoft in MEA is to contribute to the economic and social advancement of the region. "MEA has significant potential. The abundant variety throughout the region, integrated with the fast-growing youth population and innovative spirit, opens substantial possibility," claims Abu Ltaif. "As Microsoft, we have an important function to play, not just via the innovative innovation that we give market, however also via our existence across the region, our focus on establishing local ability, and our deep dedication to the areas where we operate.

A key part of Abu Ltaif's role will be to own the digital transformation schedule of the region across governments, enterprises, developers and tiny and moderate organisations. His management will certainly contribute underway Microsoft's commitment to equip individuals, transform businesses, effect cultures and sustain a knowledge economic situation in MEA.

Abu Ltaif will certainly continuously be based in Dubai, which serves as one of the significant centers for Microsoft in the region.

He takes over the reins from Microsoft Corporate Vice President, Ali Faramawy, who has goinged the region for thirteen years. Faramawy, then, tackles a newly announced global role as the head of the Emerging Markets Digital Transformation Company which has been established within Microsoft.

The new company will concentrate mostly on constructing the ability in emerging markets to own the adoption of cloud modern technologies and add to lasting growth. Innovation, dexterity, strategic collaborations, modern business models and building cloud skills for Microsoft companions, will be the core focus of this team.