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Jacky’s Electronics unveils its 5 ‘E’ approach for Gitex Shopper 2014

Jacky’s Electronics unveils its 5 ‘E’ approach for Gitex Shopper 2014

  • Jacky’s Electronics unveils its 5 ‘E’ approach for Gitex Shopper 2014

The autumn edition of Gitex Shopper 2014 is Jacky’s Electronics’ biggest ever participation in the history of the event with the launch of its own 5 ‘E’ approach – signifying EXPERIENCE, ENGAGEMENT, ENTERTAINMENT, EXCITEMENT and EXCLUSIVITY components, which will make shopping experience more thrilling and exciting for the visitors.

Always at the forefront in the design and innovation, Jacky’s Electronics’ brand new ‘Open Design’ concept aims to provide customers with convenience and ease of shopping with easier access to the product displays and sales counters. Sprawling over its 1250 square metre area, the new concept is the company’s EXPERIENCE element that will allow Gitex Shopper visitors an end-to-end view of the stands along with ease of shopping, payment and delivery. Each category will have independent sections for the mobile phones, notebook, TV, cameras and home appliances.

The ENGAGEMENT element will comprise of mini golf competitions and Jacky’s specially designed board game that will take place every two hours from 27th September until 4th October at Dubai World Trade Centre (DWTC). Customers who will participate will win prizes worth AED100,000 of smartphones and other exciting products. Additionally, Jacky’s Facebook fans can also participate and win incredible prizes on different competitions that will be held during the eight days of Gitex Shopper.

Furthermore, the ENTERTAINMENT element will feature various dance and music performances running all throughout the day along with a karaoke area for visitors to brush up their singing talents. Whereas, the EXCITEMENT component will provide visitors to win ‘Mega’ prizes; visitors can enter daily raffle draws for every purchase of over AED 500 worth of products. Jacky’s Electronics has also been known for its incredible and exclusive bundle offers and will bring the EXCLUSIVITY factor to the next level.

“For more than a decade, Jacky’s Electronics has been the top performing retailer at Gitex Shopper. Each year we strive to perform better and reach greater heights and this year we have come up with new concepts and ideas keeping in mind the value-added experience, ease and satisfaction for our customers.” said Mahesh Chotrani, Assistant Vice President, Jacky’s Electronics. “We are expecting a positive turn-out this season and are optimistic that this year will be bigger and better for Jackys at Gitex Shopper.”

Jacky’s Electronics is also set to showcase the largest and widest TV wall displaying over 70 screens of the latest ultra-high-definition (UHD) TVs from popular brands. With the UAE market already in an upgrade cycle, the company is rolling out promotions on all sizes of UHD and 4K Televisions.

“During the last Gitex Shopper, the focus was on 3D TVs but at this year’s exhibition, we will be focusing more on UHD and big sizes such as 65-inch, 75-inch and above, along with curved TVs due to the increasing demand from the region. Jacky’s TV wall will be the largest ever at Gitex Shopper showcasing the latest screens from leading brands,” Chotrani said.

With some of the biggest brands having already launched their latest products and accessories, Jacky’s Electronics is expecting an intense competition across mobiles and accessories segment. At Gitex Shopper, Jacky’s Electronics, will once again manage the Lenovo stand, and expects high sales given the exciting new range of the brands products.

Moreover, the retailer is also expected to showcase iPhone 6 and iPhone 6 Plus with official stocks available at Jacky’s stores. Its suppliers are working to ensure of meeting these timelines to guarantee stocks during this vital sales period.

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