Iconix Brand Group, Inc., the world's premier brand name monitoring company with a varied portfolio of greater than 30 customer brand names, announces today that the company has actually opened its very first office in Dubai.

The new Dubai base is meant to own global expansion for Iconix Middle East and North Africa, in addition to support existing critical partnerships in the region.

Based in Jumeirah Lakes Towers, the office of Iconix MENA Limited will focus on determining new partnership chances while likewise offering assistance for existing retail connections with giants such as Landmark Group, Al-Futtaim Group, Cartoon Fashion Ltd., and ByCop SAL Company Ltd.

Commenting about the announcement, Abdulla Aljarrah, General Manager of Iconix MENA Limited, stated: The opening of our first regional office in Dubai represents a major investment by Iconix to accelerate sales for our business partners and enhance the performance of our brands in the Middle East and North Africa.

" By functioning very closely with our companions in the region, Iconix has actually created unique insights into local markets and we are now perfectly placed to grow our business by distinguishing ourselves with also stronger brand name administration and partner interaction. Our goal is to optimize the visibility of Iconix brands by working specifically with local companions and capitalising on the raising popularity of online purchasing in the region."

Anchored by the powerful business platforms of Lee Cooper, Cannon and Umbro, Iconix is passionate concerning the potential customers to broaden its business across the MENA region for a broad variety of brands within its portfolio.

Expansion in the MENA region from the vibrant business hub of Dubai creates an integral part of our drive to develop and develop global brands like Starter, Danskin, Mossimo and Sea Pacific," said Willy Burkhardt, President of Iconix International.

" For us, Dubai's position as a pulsating pattern setter in the region highlights the outstanding possibilities we also see for our premium athletic brand name, Starter, as well as Danskin, which is a leading manufacturer of dancing and activewear, and the vivid way of life brand of Joe Boxer, to name a few."

Caption: Abdulla Aljarrah, GM, Iconix MENA Limited