Hype Energy, which manufacturers the internationally-renowned way of lifestyle brand, Hype Energy Drinks, will return to this month's Gulfood 2017 - the region's biggest food and beverage trade platform - with the goal of combining its impact in the Middle East and pursuing expansion chances in Asia.

Taking part at Gulfood for a fifth consecutive year, Hype Energy will certainly inhabit stand C38 in Za'abeel Hall 4 - the committed segment for international drink distributors at the 22 nd version of the Dubai World Trade Centre (DWTC) occasion, which runs February 26 to March 2.

On its all-action, two-level stand, Hype Energy Drinks will certainly display a genuine F1 race car and conduct extensive item tasting at a high-energy Charge Up terminal on the ground floor, while the company's CEO, Bertrand Gachot, and regional sales and advertising groups host regional suppliers and merchants in a tailored conference space on the top flooring.

" Gulfood presents a unique chance to show our full product array to a highly-focused trade target market seeking brand-new flavours and innovative sugar-free and reduced calorie products that fulfill customers' changing preferences," stated Gachot, a former F1 auto racing chauffeur and 24 Hours of Le Mans victor.

With the global soft drinks market anticipated to grow at a rate of 2.4 percent this year, and the Middle Eastern and Asian markets forecasted to swell by 4.3 percent over the following five years,.

Buzz Power's sales projection for 2017 is a minimum of 200 million cans - a 25 percent increase on 2016. " Complying with extremely effective previous outings at Gulfood, our target this year is to identify new representatives which flaunt wide global networks of significant retailers. We are sourcing distributors that can expand the Buzz Energy brand name into high potential growth markets and further rise our global sales," he added.

Hype Energy drinks are readily available in more than 45 countries spanning from the Middle East to Africa and North and South The U.S.A.. The company head office is in Dubai with satellite workplaces in Europe and the United States. Hype Energy beverages are a more all-natural and superior method to appreciate power beverages.