Following up on last weeks first remit from our research group focused on the Intensive Haircare category, Choueiri Groups Data Team now shares a global view on the saturated category.

Showcasing insights determined by measured tactics that haircare brands in The UK are expanding to win over their customers, this weeks episode covers key growth hacks for the category, as well as customers media preferences, which highlight the power of TV broadcasting and its huge impact on brand authority in the category