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How Haircare Brands Are Breaking Through the Clutter.

How Haircare Brands Are Breaking Through the Clutter.

Following up on last week’s first remit from our research group focused on the “Intensive Haircare” category, Choueiri Group’s Data Team now shares a global view on the saturated category. 

Showcasing insights determined by measured tactics that haircare brands in The UK are expanding to win over their customers, this week’s episode covers key growth hacks for the category, as well as customers’ media preferences, which highlight the power of TV broadcasting and its huge impact on brand authority in the category