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HH Sheikh Mohammed bin Rashid Al Maktoum Honours DEWA at Arab Social Media Influencers Summit

Dubai, UAE, 14 December 2016: HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has actually honoured Dubai Electricity and Water Authority (DEWA), at the Arab Social media site Influencer Summit Awards for its work on the Environment.

DEWA won the award as a result of its initiatives to utilize social media sites to raise environmental understanding and upgrade culture on social networks. HE Saeed Mohammed Al Tayer, MD & Chief Executive Officer of DEWA, received the award throughout an event held at the Second Arab Social network Influencers 2016, attended by media and social media sites influencers from throughout the world. DEWA got involved as Sustainability Partner of the Summit. The event was held at Dubai World Trade Centre.

"I would like to share my gratitude to His Highness Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for honouring DEWA with this award, in appreciation of our success, and initiatives to improve interaction with our customers through our social media network, while paying attention to their pointers and viewpoints, to achieve their joy, and the happiness of the community overall.

DEWA will continue to be a leading government organisation, and continue its efforts to take on the latest strategies and tools, to achieve the instructions of His Highness, to change Dubai right into the smartest and happiest city in the world, along with the favored place to live, work, and visit," claimed Al Tayer.

"DEWA will remain to execute the lasting vision of the smart management, that understand the importance of social media to transform the way of livings of people, along with using these networks to accomplish the happiness of the community, by paying attention to their remarks, ideas, and concepts, while boosting government services. DEWA is just one of the first government organisations to use social media sites devices to communicate with the public and to introduce its sustainability and preservation campaigns. Many thanks to the instructions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, we have actually efficiently transformed these networks right into a device for advancement, innovation, and knowledge, to monitor positive interactions and opinions, and boost our solutions," included Al Tayer.

"Because DEWA's Advertising and Corporate Communications division was developed, its goal was clear - to improve DEWA's corporate image both internally and on the surface, and to instil a sense of commitment, belonging, and satisfaction among DEWA's employees, to get to a global level of excellence. DEWA's social media is advertising DEWA's initiatives and projects, spreading understanding regarding conservation, entailing customers in efforts, and hearing the viewpoints of customers, to continuously enhance and develop," stated Khawla Al Mehairi, Vice President of Advertising and marketing & Corporate Communications at DEWA.

These accomplishments are an outcome of DEWA's efforts to establish social media policies and adopt the very best worldwide criteria. DEWA is the very first organisation to establish a social networks plan to boost DEWA's image and favorable online reputation. The outcomes reflect DEWA's excellence globally - being consisted of as one of the 10 best international energies that supply electricity and water services and executes far better compared to the 10 best electrical energy and water utilities in the UNITED STATE, inning accordance with key efficiency indicators that have evaluated efficiency based upon the variety of followers, the size of communication with social networks and the variety of views using Youtube and other video-streaming channels.

DEWA has embraced 5 social media sites networks to advertise its solutions and reply to the inquiries and queries of its audience. It shares photos and video clips concerning its activities and advertises its projects using numerous content that suits all categories in society. It includes images, videos, info-graphics and live video clips. The action supports DEWA's tactical interactions goal to spread out understanding and present its services with a smart communication system.

In 2015, the overall number of DEWA's followers on social media sites channels was 240,197, while the complete number of the very best electrical energy and water utilities worldwide was 90,616. The number of DEWA's followers on Facebook was 190,816 in 2015 compared to 120,494 in 2014 and 56,043 in 2013. The variety of fans of DEWA's account on Twitter was 39,610 in 2015 compared to 20,174 in 2014 and 9,606 in 2013. The overall variety of viewers on Youtube was 2,605,686 in 2015 compared with 888,662 in 2014 and 17,210 in 2013. These numbers surpass their targets each year. DEWA has obtained five government organisations from the UAE to assist to benchmark and introduce them to DEWA's lesson discovered in operation social media sites.

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