Inaugurated by His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum, Director General, Dubai Information Department, the 20th edition of Dubai International Jewellery Week opened today at the Dubai World Trade Centre (DWTC). The four-day jewellery extravaganza will run from 9 - 12 December 2015, featuring collections from over 300 exhibitors from 25 nations.

The program has been re-launched with a focus on the customer in its 20th year, and guarantees to be the supreme jewellery buying experience. More than 20,000 visitors are anticipated to make their way to the exhibition over the 4 days, where buyers can look forward to selecting from a variety of over 140,000 plus jewellery items and more than 50,000 brand-new designs.

Visitors were wowed by the one million dollar worth stunning luxury clock on screen at DWTC. MOISEIKIN's Horn of Plenty Interior Jewel Clock, made with over 4,500 pieces of natural gemstones and high quality pearls is a vibrant high-end wrist watch that draws inspiration from an ancient Greek mythology, the Garden of Eden. The timepiece is one among numerous other magnificent and unique pieces of jewellery at the event this year.

Other impressive items on display screen are a few of the world's rarest pearls, with an exclusive pink conch pearl collection from the Caribbean sea from Al Anwaar Golden Jewellers. Globally renowned jewellery designer Suzanne Kalan is showcasing her award winning piece from the Vitrine Collection which won the "Gem Diva Award" for bridal wear at the 2015 AGTA Spectrum Awards.

Jewellery aficionados can select from global, local and regional exhibitors who are showcasing their collections at the show this year. Furthermore, happening daily at 7.30 pm at Hall 5, are interactive jewellery and fashion workshops where visitors can be up, close and personal with their preferred stylists Joelle Mardinian and Wafa Toutounji. These workshops will guide jewellery enthusiasts to select the best jewellery for their complexion, face shape as well as discover how best to accessorise for the best occasion.

For those interested in the dazzling world of gems, world distinguished holistic specialist and health expert, Mariam Yasin is performing workshops on the energetic properties of stones and crystals, why it is important to pick the best gemstone and a lot more.

Visitors will have the opportunity to see what enters into producing a piece of jewellery. Jewellery professionals from France will be demonstrating a 4000 years of age strategy of producing wax prototype by hand that is utilized to make the most gorgeous and elegant jewellery. This workshop will happen every day from 4.30 pm until 8.30 pm at Hall 5 of DWTC.

In addition, outstanding emerging and expert design talents are set to be recognised at this year's Jewellery Design Awards, which is quick turning into one of the most respected and essential jewellery competitors in the Middle East. Now in its 7th year, the Jewellery Design Awards are set to showcase substantial achievements and talents of top designers in the UAE and beyond, providing a platform to assist profile increasing jewellery stars in the region.

The totally free to go to event likewise features fantastic promotions from exhibitors in addition to everyday raffle prizes to be won by visitors who could be walking away with charm vouchers, shimmering diamond jewellery or jewellery accreditation vouchers.

"The program this year is tailored towards the consumer. It is going to be a fun event which offers much more than the opportunity to purchase your favourite pieces of jewellery from exhibitors from all over the world, present under one roofing system. All the additional features will serve to decorate the program's image as the most distinguished international jewellery occasion," LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC.

Leading exhibiting brands and companies at Dubai International Jewellery Week consist of Amwaj, Dhamani Jewels, Hazoorilal Legacy, Mahallati Jewellery, Nsouli, Salem Al Shueibi, Suzanne Kalan, Temptations, Yessayan and Zela among others, from as far afield as Hong Kong, Russia, India, Lebanon, Turkey, UAE and USA.

Furthermore, a host of jewellers and designers from heritage brands, flagship jewellers, boutique offerings, new designers and more cost effective brands are present, making sure there is something for everyone's tastes and spending plans.

Dubai International Jewellery Week will occur from 9 - 12 December 2015 and will open from 2 pm to 10 pm, Saturday to Thursday and 3 pm to 10pm of Friday. Entry to the show is free of charge. Visitors will be asked to sign up onsite and need to carry valid ID files