Dubai, United Arab Emirates, 10 February 2019: The General Network of Government Communications of the General Secretariat of the Executive Council of Dubai announced that it recently signed an agreement with the AUD Mohammed Bin Rashid School of Communication, to organize an executive program that targets 30 executive level employees in government agencies that informs participants of the latest developments, best practices and future advancements in the field of strategic communications.
The announcement saw the attendance of the Assistant Secretary General for The Executive Council and General Secretariat Affairs Sector of Dubai, Engineer Ahmad Al Mahri; Ayman Mahmoud, Director of Government Communications at The Executive Council; Dr. Jihad S. Nader, Vice President for Institutional Advancement and Development and Professor of Finance at AUD; and representatives from both parties.
Part of the strategic initiatives of the General Network of Government Communication which will include directors of communication departments at the various government entities in Dubai, the program aims to develop employees’ skills and build their capacity to apply acquired knowledge and enhance their performance as communication specialists.
The training will be conducted by faculty members from the Mohammed bin Rashid School for Communication at AUD. The program will be held in an innovative and stimulating environment that aims to encourage participants to apply creative thinking and engage in versatile discussions – comprising of three different elements including: Public Relations for Government Entities; Digital Communications; Marketing and Brand Design.
Assistant Secretary General for The Executive Council and General Secretariat Affairs Sector of Dubai, Engineer Ahmad Al Mahri, stressed on the importance of developing communication capabilities of government employees in Dubai, and ensuring they’re equipped with the skills to enable them to deal with the various challenges they may face. Al Mahri reiterated that this is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, that emphasizes on the importance of investing in human capital which will help strengthen the government’s strategic communication system, and unify the tone of all government entities in Dubai.
Engineer Ahmad Al Mahri said: “Training programs continuously develop the capabilities of employees in the government communication sector and are considered a main driver to achieve the objectives within the Government’s Communication Network. Such programs support in reaffirming Dubai’s global position by polishing the skills and capabilities of government communication employees and equipping them to overcome any challenges they may face – mainly through the creation of practical training programs. Our partnership with the Mohammed Bin Rashid School of Communication is a step towards achieving the objectives of both entities – supporting both, the government and the network.”
Dr. Jihad S. Nader, Vice President for Institutional Advancement and Development and Professor of Finance at the American University in Dubai (AUD), said: “We are delighted to be partnering with The Executive Council of Dubai to create a unique program developed by specialized professors at the Mohammed Bin Rashid School for Communication. We are confident that the program will achieve its set objectives of building participants' capabilities, informing them of the latest scientific developments & practical applications, and developing their skills in government communication – aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council."
Previously, Dubai’s General Network of Government Communication adopted several plans to focus on building employees’ skills and capabilities in the field of government communication through training programs and courses. These programs helped support the network as well as unify communication efforts among all government agencies.